{"id":60002,"date":"2021-06-25T01:07:24","date_gmt":"2021-06-24T18:07:24","guid":{"rendered":"https:\/\/scholarshipplanet.info\/vi?p=60002&preview_id=60002"},"modified":"2021-06-25T01:10:39","modified_gmt":"2021-06-25T08:10:39","slug":"hoc-quan-tri-kinh-doanh-xong-thi-lam-gi-lam-o-moi-phong-ban-phan-1-vsne","status":"publish","type":"post","link":"https:\/\/scholarshipplanet.info\/vi\/hoc-quan-tri-kinh-doanh-xong-thi-lam-gi-lam-o-moi-phong-ban-phan-1-vsne\/","title":{"rendered":"H\u1ecdc Qu\u1ea3n Tr\u1ecb Kinh Doanh xong th\u00ec l\u00e0m g\u00ec? \u2013 L\u00e0m \u1edf m\u1ecdi ph\u00f2ng ban! (Ph\u1ea7n 1) | VSNE"},"content":{"rendered":"\n

<\/h1>\n\n\n\n

Betriebwirtschaftslehre (BWL) hay Qu\u1ea3n tr\u1ecb kinh doanh l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u1ecdc ph\u1ed5 bi\u1ebfn nh\u1ea5t \u1edf \u0110\u1ee9c. Trong c\u1ed9ng \u0111\u1ed3ng sinh vi\u00ean Vi\u1ec7t, c\u0169ng kh\u00f4ng \u00edt b\u1ea1n l\u1ef1a ch\u1ecdn theo \u0111u\u1ed5i ng\u00e0nh n\u00e0y.<\/p>\n\n\n\n

T\u1eebng \u1edf trong ho\u00e0n c\u1ea3nh nh\u01b0 v\u1eady, ch\u00fang m\u00ecnh nh\u1eadn ra r\u1eb1ng vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u n\u1ebfu ch\u00fang m\u00ecnh hi\u1ec3u \u0111\u01b0\u1ee3c c\u1eb7n k\u1ebd nh\u1eefng l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c \u0111\u01b0a ra tr\u01b0\u1edbc m\u1eaft. V\u00e0 tada, lo\u1ea1t b\u00e0i \u201cH\u1ecdc Qu\u1ea3n tr\u1ecb kinh doanh xong th\u00ec l\u00e0m g\u00ec\u201d \u0111\u00e3 ra \u0111\u1eddi!<\/p>\n\n\n\n

\u0110\u1ec3 t\u0103ng t\u00ednh th\u1ef1c ti\u1ec5n c\u1ee7a b\u00e0i vi\u1ebft, ch\u00fang m\u00ecnh \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t lo\u1ea1t ph\u1ecfng v\u1ea5n v\u1edbi kh\u00e1ch m\u1eddi l\u00e0 c\u00e1c b\u1ea1n, anh ch\u1ecb \u0111ang c\u00f4ng t\u00e1c trong c\u00e1c l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp. H\u1ea7u h\u1ebft kh\u00e1ch m\u1eddi c\u1ee7a ch\u00fang m\u00ecnh l\u00e0m vi\u1ec7c cho c\u00e1c c\u00f4ng ty \u1edf \u0110\u1ee9c v\u00e0 t\u1eebng h\u1ecdc BWL<\/strong> ho\u1eb7c c\u00e1c ng\u00e0nh kinh t\u1ebf t\u01b0\u01a1ng t\u1ef1. <\/p>\n\n\n\n

D\u00e2n BWL c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c trong h\u1ea7u h\u1ebft m\u1ecdi ph\u00f2ng ban!<\/strong><\/p>\n\n\n\n

Tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i c\u00f4ng ty, t\u1eeb c\u00f4ng ty s\u1ea3n xu\u1ea5t \u0111\u1ebfn c\u00f4ng ty d\u1ecbch v\u1ee5, t\u1eeb c\u00f4ng ty to \u0111\u1ebfn c\u00f4ng ty nh\u1ecf, t\u1eeb c\u00f4ng ty c\u1ed5 \u0111i\u1ec3n \u0111\u1ebfn c\u00f4ng ty hi\u1ec7n \u0111\u1ea1i, nh\u01b0ng c\u00f4ng ty n\u00e0o c\u0169ng c\u00f3 \u00edt nh\u1ea5t c\u00e1c ph\u00f2ng nh\u01b0 Nh\u00e2n s\u1ef1, K\u1ebf to\u00e1n, T\u00e0i ch\u00ednh, Kinh doanh, v.v. Nghi\u1ec7p v\u1ee5 trong c\u00e1c ph\u00f2ng n\u00e0y th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi ch\u00ednh x\u00e1c nh\u1eefng ki\u1ebfn th\u1ee9c m\u00e0 c\u00e1c b\u1ea1n sinh vi\u00ean BWL \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u00ean gi\u1ea3ng \u0111\u01b0\u1eddng. L\u00fd thuy\u1ebft th\u00ec ch\u00fang ta \u0111\u00e3 \u0111\u01b0\u1ee3c h\u1ecdc, nh\u01b0ng th\u1ef1c t\u1ebf c\u00e1c c\u00f4ng vi\u1ec7c n\u00e0y l\u00e0m nh\u1eefng g\u00ec? H\u00e3y c\u00f9ng v\u1edbi c\u00e1c kh\u00e1ch m\u1eddi c\u1ee7a ch\u00fang m\u00ecnh t\u00ecm hi\u1ec3u nh\u00e9!<\/p>\n\n\n\n

1.<\/strong> Purchasing and procurement (mua h\u00e0ng), Logistics (d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n) v\u00e0 Supply Chain Management (qu\u1ea3n tr\u1ecb chu\u1ed7i cung \u1ee9ng)<\/strong><\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 c\u00e1c b\u1ed9 ph\u1eadn ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho vi\u1ec7c nguy\u00ean v\u1eadt li\u1ec7u (\u0111\u1ea7u v\u00e0o) v\u00e0 s\u1ea3n ph\u1ea9m (\u0111\u1ea7u ra) \u0111\u01b0\u1ee3c l\u01b0u h\u00e0nh tr\u01a1n tru. C\u00e1c b\u1ea1n l\u00e0m vi\u1ec7c trong b\u1ed9 ph\u1eadn n\u00e0y ph\u1ea3i \u0111\u1ea3m b\u1ea3o s\u1ed1 l\u01b0\u1ee3ng, ch\u1ea5t l\u01b0\u1ee3ng nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o c\u0169ng nh\u01b0 c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 kho b\u00e3i, v\u1eadn chuy\u1ec3n, v\u00e2n v\u00e2n. \u0110\u00e2y l\u00e0 nh\u1eefng b\u1ed9 ph\u1eadn \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t truy\u1ec1n th\u1ed1ng, v\u1edbi c\u00e1c c\u00f4ng ty d\u1ecbch v\u1ee5 th\u00ec b\u1ed9 ph\u1eadn n\u00e0y c\u00f3 th\u1ec3 nh\u1ecf h\u01a1n ho\u1eb7c \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadp v\u00e0o c\u00e1c ph\u00f2ng ban kh\u00e1c.<\/p>\n\n\n\n

Ch\u00fang m\u00ecnh s\u1ebd t\u00ecm hi\u1ec3u c\u1ee5 th\u1ec3 v\u1ec1 m\u1ea3ng Qu\u1ea3n tr\u1ecb chu\u1ed7i cung \u1ee9ng<\/strong> trong ph\u1ecfng v\u1ea5n v\u1edbi ch\u1ecb T., nh\u00e2n vi\u00ean ph\u00f2ng xu\u1ea5t nh\u1eadp kh\u1ea9u c\u1ee7a c\u00f4ng ty Hapag Lloyd<\/a><\/strong> d\u01b0\u1edbi \u0111\u00e2y nh\u00e9:<\/p>\n\n\n\n

VSNE: C\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 c\u1ee7a ch\u1ecb l\u00e0 g\u00ec?<\/strong><\/p>\n\n\n\n

T.: C\u00f4ng vi\u1ec7c c\u1ee7a ch\u1ecb l\u00e0 \u0111i\u1ec1u ph\u1ed1i container, bao g\u1ed3m xu\u1ea5t container ra kh\u1ecfi c\u1ea3ng v\u00e0 tr\u1ea3 container r\u1ed7ng v\u1ec1 kho. Ngo\u00e0i ra ch\u1ecb c\u00f2n l\u00e0m transport organisation (\u0111i\u1ec1u ph\u1ed1i v\u1eadn chuy\u1ec3n), custom clearance (th\u00f4ng quan), l\u00e0m vi\u1ec7c v\u1edbi h\u1ea3i quan, l\u00e0m h\u00f3a \u0111\u01a1n, v\u00e2n v\u00e2n.<\/em><\/p>\n\n\n\n

VSNE: Ch\u1ecb c\u00f3 c\u1ea3m th\u1ea5y ki\u1ebfn th\u1ee9c h\u1ecdc \u0111\u01b0\u1ee3c \u1edf BWL \u0111\u00e3 gi\u00fap ch\u1ecb chu\u1ea9n b\u1ecb t\u1ed1t cho c\u00f4ng vi\u1ec7c hay kh\u00f4ng?<\/strong><\/p>\n\n\n\n

T.: Theo ch\u1ecb th\u00ec Supply Chain Management nhi\u1ec1u m\u1ea3ng, \u0111\u1ed1i v\u1edbi c\u00f4ng vi\u1ec7c n\u00e0y th\u00ec ki\u1ebfn th\u1ee9c \u1edf tr\u01b0\u1eddng \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c nhi\u1ec1u. Nh\u01b0ng \u1edf c\u00f4ng vi\u1ec7c tr\u01b0\u1edbc c\u1ee7a ch\u1ecb l\u00e0 trong m\u1ea3ng qu\u1ea3n l\u00fd kho b\u00e3i th\u00ec ki\u1ebfn th\u1ee9c \u1edf tr\u01b0\u1eddng kh\u00f4ng s\u00e1t v\u1edbi th\u1ef1c t\u1ebf l\u1eafm. <\/em><\/p>\n\n\n\n

2. Marketing<\/strong> <\/em>Marketing l\u00e0 m\u1ed9t ng\u00e0nh quen thu\u1ed9c v\u00e0 r\u1ea5t \u0111\u01b0\u1ee3c y\u00eau th\u00edch b\u1edfi c\u00e1c b\u1ea1n tr\u1ebb c\u1ea3 \u0110\u1ee9c l\u1eabn Vi\u1ec7t. Ng\u00e0nh n\u00e0y ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u1ea7u ra c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng ti\u1ebfp nh\u1eadn m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c nh\u1ea5t. Sau \u0111\u00e2y l\u00e0 chia s\u1ebb c\u1ee7a ch\u1ecb Giang v\u1ec1 c\u00f4ng vi\u1ec7c Marketing trong m\u1ed9t agency. <\/p>\n\n\n\n

VSNE: Ch\u1ecb l\u00e0m Marketing c\u1ee5 th\u1ec3 l\u00e0 l\u00e0m nh\u1eefng c\u00f4ng vi\u1ec7c g\u00ec? <\/strong><\/em><\/p>\n\n\n\n

G.: V\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a ch\u1ecb l\u00e0 programmatic specialist t\u1ea1i agency qu\u1ea3ng c\u00e1o l\u00e0 GroupM.<\/a> Ch\u1ecb ph\u1ee5 tr\u00e1ch c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o online cho c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty nh\u01b0 c\u00e1c h\u00e3ng \u00f4 t\u00f4 (Volvo, Mazda), c\u00e1c nh\u00e3n h\u00e0ng ti\u00eau d\u00f9ng (Nestl\u00e9, Haagen Dazs\u2026) ho\u1eb7c c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb nh\u01b0 Kaufland, Rewe\u2026 c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 l\u00e0 l\u00ean k\u1ebf ho\u1ea1ch, setup, optimize c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o online c\u1ee7a kh\u00e1ch h\u00e0ng.<\/em> <\/em><\/p>\n\n\n\n

VSNE: Ch\u1ecb c\u00f3 c\u1ea3m th\u1ea5y ki\u1ebfn th\u1ee9c h\u1ecdc \u0111\u01b0\u1ee3c \u1edf BWL \u0111\u00e3 chu\u1ea9n b\u1ecb t\u1ed1t cho c\u00f4ng vi\u1ec7c hi\u1ec7n t\u1ea1i hay kh\u00f4ng? <\/strong><\/em><\/p>\n\n\n\n

G.: Ch\u1ecb th\u1ea5y l\u00e0 n\u1ebfu l\u00e0m ng\u00e0nh Digital Marketing th\u00ec ki\u1ebfn th\u1ee9c \u0111\u01b0\u1ee3c h\u1ecdc kh\u00f4ng h\u1ed7 tr\u1ee3 g\u00ec m\u1ea5y. Vi\u1ec7c h\u1ecdc BWL v\u00e0 c\u00f3 c\u01a1 h\u1ed9i h\u1ecdc t\u1ea5t c\u1ea3 c\u00e1c m\u00f4n (lu\u1eadt, k\u1ebf to\u00e1n, Operative Management, Marketing) khi\u1ebfn m\u00ecnh bi\u1ebft m\u00ecnh th\u00edch c\u00e1i g\u00ec v\u00e0 gi\u1ecfi c\u00e1i g\u00ec trong m\u1ea5y m\u00f4n \u0111\u00f3. Sau \u0111\u00f3 th\u00ec m\u00ecnh l\u1ef1a ch\u1ecdn m\u1ed9t h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p m\u00e0 m\u00ecnh th\u1ea5y kh\u01a1i g\u1ee3i h\u1ee9ng th\u00fa cho m\u00ecnh v\u00e0 th\u1eed theo con \u0111\u01b0\u1eddng \u0111\u00f3. Ch\u1ecb ch\u1ecdn Marketing v\u00e0 sau \u0111\u00f3 l\u00e0 t\u1ef1 mua r\u1ea5t nhi\u1ec1u kho\u00e1 h\u1ecdc online \u0111\u1ec3 t\u1ef1 b\u1ed3i d\u01b0\u1ee1ng v\u00ec ki\u1ebfn th\u1ee9c Marketing trong tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc l\u00fac \u0111\u00f3 r\u1ea5t c\u0169 v\u00e0 ph\u00f9 h\u1ee3p cho c\u00e1c b\u1ea1n mu\u1ed1n theo ki\u1ec3u Marketing chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u1ed1ng. \u0110\u1ed1i v\u1edbi vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i t\u01b0 duy v\u00e0 th\u00f3i quen \u0111\u00f3 c\u00f3 s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u00ec nh\u1eefng ki\u1ebfn th\u1ee9c trong tr\u01b0\u1eddng d\u01b0\u1eddng nh\u01b0 kh\u00f3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong c\u00f4ng vi\u1ec7c h\u1eb1ng ng\u00e0y. Nh\u01b0 v\u1eady, n\u1ebfu c\u00e1c b\u1ea1n mu\u1ed1n theo \u0111u\u1ed5i Digital Marketing th\u00ec c\u1ea7n xem k\u1ef9 ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc c\u1ee7a tr\u01b0\u1eddng xem c\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ea3ng n\u00e0y hay kh\u00f4ng. <\/em><\/p>\n\n\n\n

Ngo\u00e0i ra, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t \u0111i l\u00e0m th\u1ef1c t\u1eadp \u0111\u1ec3 b\u1ed5 sung cho ki\u1ebfn th\u1ee9c \u1edf tr\u01b0\u1eddng v\u00e0 n\u00e2ng cao c\u01a1 h\u1ed9i t\u00ecm \u0111\u01b0\u1ee3c vi\u1ec7c sau khi ra tr\u01b0\u1eddng. \u1ede b\u00e0i n\u00e0y, ch\u00fang m\u00ecnh \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn hai l\u0129nh v\u1ef1c \u0111\u1ea7u ti\u00ean m\u00e0 c\u00e1c b\u1ea1n BWL-er c\u00f3 th\u1ec3 \u201c\u0111\u1ea7u qu\u00e2n\u201d, \u0111\u00f3 l\u00e0 SCM v\u00e0 Marketing. <\/p>\n\n\n\n

Trong b\u00e0i ti\u1ebfp theo, ch\u00fang m\u00ecnh s\u1ebd nh\u1eafc \u0111\u1ebfn hai b\u1ed9 ph\u1eadn \u0111\u01b0\u1ee3c y\u00eau th\u00edch kh\u00e1c, \u0111\u00f3 l\u00e0 c\u00e1c v\u1ecb tr\u00ed l\u00e0m vi\u1ec7c \u0111\u1ebfn s\u1ed1 li\u1ec7u \u2013 t\u00e0i ch\u00ednh, k\u1ebf to\u00e1n, controlling \u2013 v\u00e0 con ng\u01b0\u1eddi \u2013 nh\u00e2n s\u1ef1. C\u00e1c b\u1ea1n nh\u1edb \u0111\u00f3n \u0111\u1ecdc nh\u00e9! <\/strong> <\/em><\/p>\n\n\n\n

Ngu\u1ed3n VSNE: https:\/\/vsne.net\/hoc-quan-tri-kinh-doanh-xong-thi-lam-gi-lam-o-moi-phong-ban\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Betriebwirtschaftslehre (BWL) hay Qu\u1ea3n tr\u1ecb kinh doanh l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u1ecdc ph\u1ed5 bi\u1ebfn nh\u1ea5t \u1edf \u0110\u1ee9c. Trong c\u1ed9ng \u0111\u1ed3ng sinh vi\u00ean Vi\u1ec7t, c\u0169ng kh\u00f4ng \u00edt b\u1ea1n l\u1ef1a ch\u1ecdn theo \u0111u\u1ed5i ng\u00e0nh n\u00e0y. T\u1eebng \u1edf trong ho\u00e0n c\u1ea3nh nh\u01b0 v\u1eady, ch\u00fang m\u00ecnh nh\u1eadn ra r\u1eb1ng vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n […]<\/p>\n","protected":false},"author":11728,"featured_media":60003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1986],"tags":[],"_links":{"self":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/60002"}],"collection":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/users\/11728"}],"replies":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/comments?post=60002"}],"version-history":[{"count":4,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/60002\/revisions"}],"predecessor-version":[{"id":60011,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/60002\/revisions\/60011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/media\/60003"}],"wp:attachment":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/media?parent=60002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/categories?post=60002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/tags?post=60002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}