{"id":59781,"date":"2020-11-15T17:12:12","date_gmt":"2020-11-15T10:12:12","guid":{"rendered":"https:\/\/scholarshipplanet.info\/vi\/?p=59781"},"modified":"2020-12-08T02:07:36","modified_gmt":"2020-12-07T19:07:36","slug":"hoc-nganh-truyen-thong-doanh-nghiep-co-hoi-viec-lam-thoi-hau-covid-19","status":"publish","type":"post","link":"https:\/\/scholarshipplanet.info\/vi\/hoc-nganh-truyen-thong-doanh-nghiep-co-hoi-viec-lam-thoi-hau-covid-19\/","title":{"rendered":"H\u1ecdc ng\u00e0nh TRUY\u1ec0N TH\u00d4NG DOANH NGHI\u1ec6P \u2013 C\u01a0 H\u1ed8I VI\u1ec6C L\u00c0M TH\u1edcI H\u1eacU COVID 19"},"content":{"rendered":"

H\u00e3y h\u00ecnh dung b\u1ea1n l\u00e0 ch\u1ee7 m\u1ed9t c\u00f4ng ty c\u00f3 gi\u00e1 tr\u1ecb, v\u00e0 b\u1ed9 ph\u1eadn truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3n tr\u1ecb gi\u00fap b\u1ea1n m\u1eddi g\u1ecdi nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ed3ng h\u00e0nh, v\u00e0 tin t\u01b0\u1edfng v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Nh\u01b0ng r\u1ed3i, kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf hay m\u1ed9t scandal, \u0111i\u1ec1u g\u00ec x\u1ea3y ra khi h\u1ecd c\u00f9ng l\u00fac r\u00fat v\u1ed1n v\u00ec lo ng\u1ea1i r\u1ee7i ro.<\/p>\n

\"a\"<\/p>\n

B\u1ea1n s\u1ebd n\u00f3i \u201cKh\u00f4ng bao gi\u1edd x\u1ea3y ra v\u1edbi doanh nghi\u1ec7p ch\u00e2n ch\u00ednh\u201d. Nh\u01b0ng th\u1ef1c t\u1ebf trong th\u00e1ng 3.2020 v\u1eeba qua th\u00ec sao?<\/p>\n

G\u00eda c\u1ed5 phi\u1ebfu gi\u1ea3m h\u01a1n ph\u00e2n n\u1eeda, ngay c\u1ea3 doanh nghi\u1ec7p l\u1edbn c\u0169ng lao \u0111ao khi d\u00f2ng ti\u1ec1n b\u1ecb b\u1ed1c h\u01a1i theo th\u1ecb tr\u01b0\u1eddng. R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 chuy\u1ec3n d\u1ecbch t\u00ecm h\u01b0\u1edbng ra.<\/p>\n

X\u00e2y d\u1ef1ng l\u1ea1i ni\u1ec1m tin, k\u00eau g\u1ecdi \u0111\u1ea7u t\u01b0 v\u00e0 c\u1ed5 v\u0169 tinh th\u1ea7n. Th\u1ebf gi\u1edbi s\u1ed1 khi\u1ebfn th\u00f4ng tin x\u1ea5u \u0111\u1ebfn v\u1edbi ch\u00fang ta r\u1ea5t nhanh. \u0110\u00e2y l\u00e0 l\u00fac vai tr\u00f2 c\u1ee7a b\u1ed9 ph\u1eadn truy\u1ec1n th\u00f4ng trong doanh nghi\u1ec7p\/ t\u1eadp \u0111o\u00e0n gi\u00fap doanh nghi\u1ec7p v\u01b0\u1ee3t qua kh\u1ee7ng ho\u1ea3ng.<\/p>\n

T\u1ea1i sao b\u1ea1n n\u00ean h\u1ecdc ng\u00e0nh truy\u1ec1n th\u00f4ng?<\/strong><\/p>\n

Theo Linkedin<\/a>, Social Media Marketing (ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i), b\u00e1o ch\u00ed, Digital marketing, Corporate Communication (Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p) l\u00e0 ba trong 25 k\u1ef9 n\u0103ng h\u00e0ng \u0111\u1ea7u m\u00e0 doanh nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n

N\u0103ng l\u1ef1c giao ti\u1ebfp hi\u1ec7u qu\u1ea3 l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu trong cu\u1ed9c s\u1ed1ng v\u00e0 c\u00f4ng vi\u1ec7c. Nh\u1eefng th\u00e1ch th\u1ee9c g\u1ea7n \u0111\u00e2y do Covid-19 \u0111\u00e3 bi\u1ebfn \u0111\u1ed5i c\u00e1ch ch\u00fang ta hi\u1ec3u v\u1ec1 truy\u1ec1n th\u00f4ng v\u00e0 s\u1ef1 li\u00ean \u0111\u1edbi v\u1edbi c\u00f4ng ngh\u1ec7.<\/p>\n

Chuy\u00ean ng\u00e0nh truy\u1ec1n th\u00f4ng (BBC) t\u1ea1i SP Jain school of Global Management <\/strong>s\u1ebd trang b\u1ecb nh\u1eefng n\u1ec1n t\u1ea3ng l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c h\u00e0nh trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p, bao g\u1ed3m c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111i\u1ec7n t\u1eed v\u00e0 qu\u1ea3n tr\u1ecb danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p. Khi ho\u00e0n th\u00e0nh, sinh vi\u00ean SP Jain s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb c\u00e1c ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng t\u1eeb nh\u1eefng m\u00f4n h\u1ecdc nh\u01b0 b\u00e1o ch\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i, truy\u1ec1n th\u00f4ng s\u1ed1, giao ti\u1ebfp \u0111a v\u0103n h\u00f3a, quan h\u1ec7 c\u00f4ng ch\u00fang, truy\u1ec1n th\u00f4ng th\u1ecb gi\u00e1, qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng, truy\u1ec1n th\u00f4ng v\u00e0 x\u00e3 h\u1ed9i c\u0169ng v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng<\/p>\n

V\u1edbi l\u1ee3i th\u1ebf t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc t\u1ea1i Sydney (\u00dac), v\u00e0 c\u00f3 tr\u1ea3i nghi\u1ec7m h\u1ecdc t\u1eadp v\u00e0 l\u00e0m vi\u1ec7c t\u1ea1i hai qu\u1ed1c gia c\u00f3 n\u1ec1n v\u0103n h\u00f3a kh\u00e1c nhau, sinh vi\u00ean SP Jain \u1ee9ng d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n c\u00f3 c\u1ee7a l\u0129nh v\u1ef1c kinh doanh.<\/p>\n

C\u1ee5 th\u1ec3, h\u1ecdc xong Ba. Business Communication, b\u1ea1n s\u1ebd l\u00e0m g\u00ec? Ai s\u1ebd tuy\u1ec3n b\u1ea1n?<\/strong><\/p>\n

Th\u1ef1c t\u1ebf, m\u1ecdi c\u00f4ng ty \u0111\u1ec1u c\u1ea7n c\u00e1c chuy\u00ean gia truy\u1ec1n th\u00f4ng cho c\u00e1c h\u1ecdat \u0111\u1ed9ng t\u1eeb vi\u1ebft qu\u1ea3ng c\u00e1o, g\u1eedi th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng, cho \u0111\u1ebfn l\u00ean k\u1ebf h\u1ecdach t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n c\u00f4ng ty, \u0111\u00e1nh gi\u00e1 nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng, ho\u1eb7c \u0111\u1ec1 ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a c\u00f4ng ty.<\/p>\n

T\u1ed1t nghi\u1ec7p ng\u00e0nh truy\u1ec1n th\u00f4ng t\u1ea1i tr\u01b0\u1eddng SP Jain, sinh vi\u00ean s\u1ebd l\u00e0m vi\u1ec7c \u1edf nh\u1eefng vai tr\u00f2 kh\u00e1c nhau trong b\u1ed9 ph\u1eadn truy\u1ec1n th\u00f4ng c\u1ee7a t\u1eadp \u0111o\u00e0n, b\u1ed9 ph\u1eadn quan h\u1ec7 nh\u00e0 \u0111\u1ea7u t\u01b0, quan h\u1ec7 c\u00f4ng ch\u00fang, Marketing, Qu\u1ea3n tr\u1ecb Website\/ m\u1ea1ng x\u00e3 h\u1ed9i, agency qu\u1ea3ng c\u00e1o. C\u00e1c t\u00e2n c\u1eed nh\u00e2n c\u0169ng c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00f4ng ty c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n

Chia s\u1ebb c\u1ee7a sinh vi\u00ean t\u1ea1i tr\u01b0\u1eddng SP Jain https:\/\/www.youtube.com\/watch?v=e5iN5d_h-44<\/a><\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 tr\u01b0\u1eddng SP Jain School of Global Management<\/strong><\/p>\n

L\u00e0 tr\u01b0\u1eddng kinh doanh h\u00e0ng \u0111\u1ea7u v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh 1-Year International MBA \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top 15 c\u1ee7a Forbes (2019-2021), The Economics, Financial Times, v.v. V\u1edbi th\u1ebf m\u1ea1nh v\u1ec1 l\u00e0 tr\u01b0\u1eddng c\u00f3 \u0111\u1ed9t ph\u00e1t v\u1ec1 m\u1ea3ng c\u00f4ng ngh\u1ec7, SP Jain cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc t\u1eadp \u0111\u00e1p \u1ee9ng v\u1edbi xu th\u1ebf c\u1ea7n c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u1ebf gi\u1edbi. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o t\u1ea1i tr\u01b0\u1eddng SP Jain \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u00e0 c\u1ea5p b\u1eb1ng \u0111\u1ea1i h\u1ecdc t\u1ea1i \u00dac.<\/p>\n

SP Jain m\u1edf \u0111\u01a1n cho k\u1ef3 nh\u1eadp h\u1ecdc th\u00e1ng 2 v\u00e0 th\u00e1ng 9 h\u1eb1ng n\u0103m.<\/p>\n

Tham gia ng\u00e0y Open Day \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc b\u1ed5ng c\u1ee7a tr\u01b0\u1eddng.<\/strong> https:\/\/www.spjain.sg\/programs\/undergraduate\/open-day<\/a><\/p>\n

Email: susan.tran@spjain.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

H\u00e3y h\u00ecnh dung b\u1ea1n l\u00e0 ch\u1ee7 m\u1ed9t c\u00f4ng ty c\u00f3 gi\u00e1 tr\u1ecb, v\u00e0 b\u1ed9 ph\u1eadn truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3n tr\u1ecb gi\u00fap b\u1ea1n m\u1eddi g\u1ecdi nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ed3ng h\u00e0nh, v\u00e0 tin t\u01b0\u1edfng v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Nh\u01b0ng r\u1ed3i, kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf hay m\u1ed9t scandal, \u0111i\u1ec1u g\u00ec x\u1ea3y ra khi h\u1ecd c\u00f9ng […]<\/p>\n","protected":false},"author":11728,"featured_media":59783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1760],"tags":[],"_links":{"self":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/59781"}],"collection":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/users\/11728"}],"replies":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/comments?post=59781"}],"version-history":[{"count":2,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/59781\/revisions"}],"predecessor-version":[{"id":59809,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/59781\/revisions\/59809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/media\/59783"}],"wp:attachment":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/media?parent=59781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/categories?post=59781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/tags?post=59781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}