{"id":24679,"date":"2016-06-09T05:00:02","date_gmt":"2016-06-08T22:00:02","guid":{"rendered":"http:\/\/scholarshipplanet.info\/vi\/?p=24679"},"modified":"2017-07-09T13:20:41","modified_gmt":"2017-07-09T06:20:41","slug":"5-khoa-hoc-marketing-mien-phi-tu-5-truong-dai-hoc-hang-dau-the-gioi","status":"publish","type":"post","link":"https:\/\/scholarshipplanet.info\/vi\/5-khoa-hoc-marketing-mien-phi-tu-5-truong-dai-hoc-hang-dau-the-gioi\/","title":{"rendered":"5 kho\u00e1 h\u1ecdc Marketing mi\u1ec5n ph\u00ed t\u1eeb 5 tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi"},"content":{"rendered":"

\"\"<\/p>\n

T\u1eeb Nh\u1eadp m\u00f4n Marketing, Viral Marketing, Digital Marketing, Brand Engagement, Leadership Through Marketing…b\u1ea1n c\u00f3 th\u1ec3\u00a0T\u1ef1 h\u1ecdc\u00a0t\u1ea5t c\u1ea3 c\u00e1c m\u00f4n h\u1ecdc tr\u00ean t\u1eeb c\u00e1c\u00a0tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc n\u1ed5i ti\u1ebfng nh\u1ea5t th\u1ebf gi\u1edbi\u00a0b\u1eaft \u0111\u1ea7u t\u1eeb\u00a0th\u00e1ng 4\u00a0n\u00e0y.<\/p>\n

Trong 5 kh\u00f3a h\u1ecdc ho\u00e0n to\u00e0n FREE, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c h\u1ecdc t\u1eeb c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi, t\u1eeb c\u00e1c gi\u1ea3ng vi\u00ean \u0111\u1ebfn t\u1eeb ng\u00f4i tr\u01b0\u1eddng c\u1ee7a cha \u0111\u1ebb Marketing Philip Kotler,\u00a0Kellogg School of Management<\/a>\u00a0t\u1edbi tr\u01b0\u1eddng\u00a0The Wharton School<\/a>, 1 trong nh\u1eefng n\u01a1i c\u00f3 khoa Marketing t\u1ed1t nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.\u00a0H\u1ecd bi\u1ebft m\u00ecnh \u0111ang n\u00f3i g\u00ec.<\/p>\n

1\/ Kh\u00f3a h\u1ecdc Introduction to Marketing, University of British Columbia<\/strong><\/a><\/p>\n

Marketing \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c, v\u00e0 n\u00f3 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean thi\u1ebft y\u1ebfu trong n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u hi\u1ec7n t\u1ea1i. Kh\u00f3a h\u1ecdc n\u00e0y s\u1ebd d\u1ea1y b\u1ea1n nh\u1eefng kh\u00e1i ni\u1ec7m v\u00e0 c\u00f4ng c\u1ee5 c\u1ed1t l\u00f5i nh\u1ea5t \u0111\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u v\u00e0 tr\u1edf th\u00e0nh si\u00eau sao trong marketing cho d\u00f9 ng\u00e0nh ngh\u1ec1 kinh doanh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec.<\/p>\n

Nh\u1eefng ch\u1ee7 \u0111\u1ec1 ch\u00ednh bao g\u1ed3m\u00a0Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, v\u00e0 s\u1ef1 quan tr\u1ecdng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ty, chi\u1ebfn l\u01b0\u1ee3c nh\u00e3n h\u00e0ng, \u0111\u1ecbnh gi\u00e1, truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p, chi\u1ebfn l\u01b0\u1ee3c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n

C\u00e1c b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c h\u1ecdc t\u1eadp t\u1eeb ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3ng d\u1ea1y \u0111\u1ea1t gi\u1ea3i th\u01b0\u1edfng t\u1eeb khoa Marketing c\u1ee7a tr\u01b0\u1eddng kinh doanh,\u00a0UBC Sauder School of Business<\/a>. Kh\u00f3a h\u1ecdc n\u00e0y s\u1ebd mang l\u1ea1i m\u1ed9t l\u0103ng k\u00ednh marketing v\u00e0o nh\u1eefng chuy\u1ec7n ph\u1ee9c t\u1ea1p trong kinh doanh v\u00e0 c\u00e1c th\u00e1ch th\u1ee9c qu\u1ea3n l\u00fd, gi\u00fap h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh m\u1ed9t c\u00e1ch bao qu\u00e1t, sao cho ch\u00fang \u0111i li\u1ec1n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty.<\/p>\n

Kh\u00f3a h\u1ecdc n\u00e0y d\u00e0nh cho b\u1ea5t k\u00ec ai quan t\u00e2m \u0111\u1ebfn marketing.<\/p>\n

B\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec trong kh\u00f3a h\u1ecdc n\u00e0y.<\/strong><\/p>\n

– Ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u01a1 b\u1ea3n<\/p>\n

– \u0110\u00e1nh tr\u00fang c\u00e1c ph\u00e2n kh\u00fac \u0111\u00f3 v\u00e0 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n

– B\u1eaft \u0111\u1ea7u hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng khi ra quy\u1ebft \u0111\u1ecbnh<\/p>\n

– Ph\u00e1t tri\u1ec3n nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u1ec3 t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn<\/p>\n

– \u0110\u1ecbnh ngh\u0129a c\u00e1c h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c go-to-market hi\u1ec7u qu\u1ea3<\/p>\n

– Hi\u1ec3u \u0111\u01b0\u1ee3c \u00fd ngh\u0129a c\u1ee7a vi\u1ec7c \u0111o l\u01b0\u1eddng marketing c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/p>\n

– X\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c giao ti\u1ebfp hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng.<\/p>\n

Gi\u1ea3ng vi\u00ean<\/strong><\/p>\n

Darren Dahl\u00a0\u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 gi\u00e1o s\u01b0 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi trong nghi\u00ean c\u1ee9u marketing b\u1edfi American Marketing Association n\u0103m 2015 v\u00e0 l\u00e0 \u1ee9ng vi\u00ean cho danh hi\u1ec7u Gi\u00e1o s\u01b0 kinh doanh c\u1ee7a n\u0103m trao b\u1edfi t\u1edd The Economist n\u0103m 2013. \u00d4ng \u0111\u00e3 t\u01b0 v\u1ea5n v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o cho c\u00e1c t\u1ed5 ch\u1ee9c l\u1edbn nh\u01b0 P&G, GE, Xerox…Darren d\u1ea1y t\u1ea1i tr\u01b0\u1eddng\u00a0University of British Columbia<\/a>, Top 40 \u0111\u1ea1i h\u1ecdc h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi nhi\u1ec1u n\u0103m li\u00ean ti\u1ebfp, Top 20 tr\u01b0\u1eddng c\u00f4ng t\u1ed1t nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n

Paul Cubbon\u00a0l\u1ea5y b\u1eb1ng B.A t\u1eeb tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc Oxford, v\u00e0 MBA t\u1eeb tr\u01b0\u1eddng Simon Fraser University, Canada. Tr\u01b0\u1edbc khi l\u00e0m gi\u1ea3ng vi\u00ean khoa Marketing and Behavioural Science, \u00f4ng t\u1eebng c\u00f3\u00a0kinh\u00a0nghi\u1ec7m 3 n\u0103m l\u00e0m vi\u1ec7c\u00a0cho\u00a0J Walter Thompson v\u00e0 10 n\u0103m v\u1edbi Unilever.<\/p>\n

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u00e3, \u0111ang v\u00e0 s\u1ebd\u00a0thay\u00a0\u0111\u1ed5i kh\u00f4ng ng\u1eebng\u00a0thay\u00a0\u0111\u1ed5i (t\u1eeb B\u00e1o gi\u1ea5y, Radio,\u00a0Tivi,\u00a0Internet, v\u00e0 ng\u00e0y nay l\u00e0 Social Media, v\u00e0 bi\u1ebft \u0111\u00e2u t\u01b0\u01a1ng lai l\u00e0 th\u1ef1c t\u1ebf \u1ea3o) nh\u01b0ng con ng\u01b0\u1eddi th\u00ec v\u1ec1 c\u01a1 b\u1ea3n v\u1eabn th\u1ebf. N\u1ebfu b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd c\u1ee7a h\u1ecd, th\u00ec ki\u1ebfn th\u1ee9c Marketing c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd b\u1ecb l\u1ed7i m\u1ed1t. \u0110\u00e2y l\u00e0 1\u00a0trong\u00a0nh\u1eefng kh\u00f3a ti\u1ebfp c\u1eadn Marketing t\u1eeb c\u1ea3 kh\u00eda c\u1ea1nh t\u00e2m l\u00fd r\u1ea5t hay m\u00e0 t\u00f4i t\u1eebng t\u1ef1 h\u1ecdc.<\/p>\n

Tham\u00a0gia\u00a0kh\u00f3a h\u1ecdc\u00a0T\u1ea0I\u00a0\u0110\u00c2Y<\/a>.<\/strong><\/p>\n

2\/ Kh\u00f3a h\u1ecdc Leadership Through Marketing, Northwestern University<\/strong><\/a><\/p>\n

S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed7i t\u1ed5 ch\u1ee9c ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef l\u1ea1i kh\u00e1ch h\u00e0ng. M\u1eb7c d\u00f9 c\u00e1c kh\u00e1i ni\u1ec7m marketing v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c l\u1eadp t\u1eeb l\u00e2u, c\u00f4ng ngh\u1ec7 s\u1ed1 m\u1edbi n\u1ed5i \u0111\u00e3 trao s\u1ee9c m\u1ea1nh l\u1edbn cho c\u00e1c kh\u00e1ch h\u00e0ng, trong khi s\u1ea3n sinh m\u1ed9t l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed5, l\u00e0m c\u00e1ch m\u1ea1ng h\u00f3a qu\u00e1 tr\u00ecnh m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c thu h\u00fat v\u00e0 n\u00edu gi\u1eef kh\u00e1ch h\u00e0ng.<\/p>\n

Trong kh\u00f3a h\u1ecdc n\u00e0y, c\u00e1c h\u1ecdc vi\u00ean s\u1ebd h\u1ecdc c\u00e1ch x\u00e1c \u0111\u1ecbnh nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho nh\u1eefng kh\u00e1ch h\u00e0ng m\u00e0 nay \u0111\u00e3 c\u00f3 nhi\u1ec1u s\u1ee9c m\u1ea1nh h\u01a1n v\u1edbi m\u1ea1ng Internet, Smart Phone, Social Media trong tay. C\u00e1c h\u1ecdc vi\u00ean s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o ra nh\u1eefng l\u1ee3i th\u1ebf v\u1edbi \u0111\u1ed1i th\u1ee7, v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u0129 n\u0103ng v\u1ec1 x\u1eed l\u00fd d\u1eef li\u1ec7u \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e3nh \u0111\u1ea1o hi\u1ec7u qu\u1ea3 h\u01a1n, ph\u00e2n b\u1ed5 t\u1ed1t ngu\u1ed3n l\u1ef1c, v\u00e0 \u0111\u1ed1i m\u1eb7t v\u1edbi m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ea7y th\u00e1ch th\u1ee9c hi\u1ec7n nay \u0111\u1ea7y t\u1ef1 tin.<\/p>\n

N\u1ed9i dung kh\u00f3a h\u1ecdc<\/strong><\/p>\n

Tu\u1ea7n 1: D\u1eabn d\u1eaft chi\u1ebfn l\u01b0\u1ee3c t\u1eeb quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n

Tu\u1ea7n 2: T\u1ea1o ra m\u1ed9t v\u0103n h\u00f3a th\u1ef1c s\u1ef1 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1ea3i ph\u00f3ng t\u0103ng tr\u01b0\u1edfng<\/p>\n

Tu\u1ea7n 3: Vai tr\u00f2 c\u1ee7a l\u00e3nh \u0111\u1ea1o trong Vi\u1ec7c ph\u00e2n t\u00edch.<\/p>\n

Tu\u1ea7n 4: Ki\u1ebfn th\u1ee9c th\u1ef1c t\u1ebf v\u1ec1 khoa h\u1ecdc d\u1eef li\u1ec7u d\u00e0nh cho Marketing.<\/p>\n

Gi\u1ea3ng vi\u00ean: 3 gi\u00e1o s\u01b0 \u0111\u1ebfn t\u1eeb Kellogg School of Management, 5\u00a0trong\u00a0s\u1ed1 c\u00e1c tr\u01b0\u1eddng\u00a0kinh\u00a0doanh\u00a0t\u1ed1t nh\u1ea5t t\u1ea1i M\u1ef9,\u00a0theo\u00a0t\u1ea1p ch\u00ed Forbes. T\u00ednh \u0111\u1ebfn n\u0103m 2011, Kellogg l\u00e0 tr\u01b0\u1eddng kinh doanh duy nh\u1ea5t \u0111\u1ee9ng s\u1ed1 m\u1ed9t 6 n\u0103m li\u00ean ti\u1ebfp. trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Executive MBA t\u1ea1i M\u1ef9 trong b\u1ea3ng x\u1ebfp h\u1ea1ng c\u1ee7a Bloomberg Businessweek.<\/p>\n

Tham gia<\/strong>\u00a0kh\u00f3a h\u1ecdc T\u1ea0I\u00a0\u0110\u00c2Y<\/a>.<\/strong><\/p>\n

3\/ Introduction to Marketing, University of Pennsylvania<\/strong><\/a><\/p>\n

\u0110\u01b0\u1ee3c gi\u1ea3ng d\u1ea1y b\u1edfi 3 gi\u00e1o s\u01b0 h\u00e0ng \u0111\u1ea7u c\u1ee7a khoa Marketing c\u1ee7a tr\u01b0\u1eddng Wharton, thu\u1ed9c University of Pennsylvania, li\u00ean ti\u1ebfp \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng l\u00e0 khoa marketing #1 tr\u00ean th\u1ebf gi\u1edbi, kh\u00f3a h\u1ecdc n\u00e0y s\u1ebd \u0111\u1ec1 c\u1eadp t\u1edbi 3 ch\u1ee7 \u0111\u1ec1\u00a0quan\u00a0tr\u1ecdng v\u1ec1 s\u1ef1\u00a0trung\u00a0th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng:\u00a0Th\u01b0\u01a1ng hi\u1ec7u, Kh\u00e1ch h\u00e0ng t\u1eadp\u00a0trung\u00a0(Customer centricity), v\u00e0c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c t\u1ebf, go-to-market.<\/p>\n

B\u1ea1n s\u1ebd h\u1ecdc c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n trong:<\/strong><\/p>\n

– Th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong>: Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t trong vi\u1ec7c gi\u1eef kh\u00e1ch h\u00e0ng trong th\u1ebf gi\u1edbi s\u00f4i \u0111\u1ed9ng ng\u00e0y nay khi c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p li\u00ean t\u1ee5c sinh ra.<\/p>\n

–Kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m<\/strong><\/em>: Kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng, v\u00e0 thu th\u1eadp nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n

–C\u00e1c chi\u1ebfn l\u01b0\u1ee3c go-to-market<\/em><\/strong>: hi\u1ec3u nh\u1eefng \u0111\u1ed9ng l\u1ef1c \u1ea3nh h\u01b0\u1edfng t\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 xem ch\u00fang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0.<\/p>\n

N\u1ed9i dung kh\u00f3a h\u1ecdc<\/strong><\/p>\n

Tu\u1ea7n 1: TH\u01af\u01a0NG HI\u1ec6U: Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/p>\n

Tu\u1ea7n 2: KH\u00c1CH H\u00c0NG L\u00c0M TR\u1eccNG T\u00c2M:\u00a0Nh\u1eefng gi\u1edbi h\u1ea1n c\u1ee7a l\u1ed1i t\u01b0 duy t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m & v\u00e0 nh\u1eefng c\u01a1 h\u1ed9i c\u0169ng nh\u01b0 th\u00e1ch th\u1ee9c c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m.<\/p>\n

Tu\u1ea7n 3: C\u00c1C CHI\u1ebeN L\u01af\u1ee2C GO TO MARKET: T\u01b0\u01a1ng t\u00e1c Online v\u00e0 Offline & V\u00e0 vi\u1ec7c l\u00e0m sao \u0111\u1ec3 t\u00ecm ra nh\u1eefng ng\u01b0\u1eddi d\u00f9ng d\u1eabn \u0111\u1ea7u (Lead Users) v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho s\u1ef1 \u1ea3nh h\u01b0\u1edfng v\u00e0 lan truy\u1ec1n.<\/p>\n

Tu\u1ea7n 4: TH\u01af\u01a0NG HI\u1ec6U: C\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 v\u00e0 C\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb.<\/p>\n

Tham gia kh\u00f3a h\u1ecdc T\u1ea0I\u00a0\u0110\u00c2Y.<\/a><\/strong><\/p>\n

4\/ Marketing in a Digital World,\u00a0University\u00a0of Illinois at Urbana-Champaign<\/strong><\/a><\/p>\n

Kh\u00f3a h\u1ecdc n\u00e0y kh\u00e1m ph\u00e1 c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 nh\u01b0 Internet, \u0110i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 In 3D \u0111ang c\u00e1ch m\u1ea1ng h\u00f3a th\u1ebf gi\u1edbi Marketing b\u1eb1ng c\u00e1ch chuy\u1ec3n \u0111\u1ed5i c\u00e2n b\u1eb1ng quy\u1ec1n l\u1ef1c t\u1eeb c\u00f4ng ty sang c\u00e1c kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

N\u1ed9i dung kho\u00e1 h\u1ecdc<\/strong><\/p>\n

Tu\u1ea7n 1:<\/em><\/strong> C\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 gi\u00fap cho vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi s\u00e1ng t\u1ea1o: B\u1ea1n s\u1ebd bi\u1ebft l\u00e0m th\u1ebf n\u00e0o m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 m\u1edbi \u0111ang cho ph\u00e9p c\u00e1c kh\u00e1ch h\u00e0ng gi\u1eef m\u1ed9t vai tr\u00f2 ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd ti\u00eau d\u00f9ng.<\/p>\n

Tu\u1ea7n 2:<\/em><\/strong> C\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 gi\u00fap thuy\u1ebft ph\u1ee5c c\u00e1c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n: L\u00e0m th\u1ebf n\u00e0o m\u00e0 c\u00e1c s\u1ea3n ph\u1ea9n \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 trong th\u1ebf gi\u1edbi s\u1ed1 ? Trong module n\u00e0y, b\u1ea1n s\u1ebd h\u1ecdc c\u00e1ch m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 \u0111ang gi\u00fap cho c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1.<\/p>\n

Tu\u1ea7n 3:<\/em><\/strong> C\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 gi\u00fap ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3: L\u00e0m th\u1ebf n\u00e0o m\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u00ecm \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u00e0 ph\u00e2n ph\u1ed1i trong th\u1ebf gi\u1edbi s\u1ed1 ? Trong module n\u00e0y, b\u1ea1n s\u1ebd h\u1ecdc c\u00e1ch m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 \u0111ang thay \u0111\u1ed5i vi\u1ec7c ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m 1 c\u00e1ch d\u1eef d\u1ed9i th\u1ebf n\u00e0o v\u00e0 c\u00e1ch m\u1ea1ng h\u00f3a ng\u00e0nh b\u00e1n l\u1ebb ra sao.<\/p>\n

Tu\u1ea7n 4:<\/em><\/strong> C\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 gi\u00fap \u0111\u1eb7t m\u1ee9c gi\u00e1 chu\u1ea9n cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n:\u00a0L\u00e0m sao c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 trong th\u1ebf gi\u1edbi s\u1ed1? Trong module n\u00e0y, b\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 \u0111ang cho ph\u00e9p c\u00e1c kh\u00e1ch h\u00e0ng gi\u1eef m\u1ed9t vai tr\u00f2 ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u1ecbnh m\u1ee9c gi\u00e1 h\u1ecd tr\u1ea3 cho s\u1ea3n ph\u1ea9m h\u1ecd mua.<\/p>\n

Kh\u00f3a h\u1ecdc n\u00e0y \u0111\u01b0\u1ee3c ng\u01b0\u1eddi h\u1ecdc tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111\u00e1nh gi\u00e1 l\u00e0 s\u1ed1 1<\/em><\/strong>, trong ch\u1ee7 \u0111\u1ec1 Marketing, c\u1ee7a trang chuy\u00ean \u0111\u00e1nh gi\u00e1 c\u00e1c kh\u00f3a h\u1ecdc online mi\u1ec5n ph\u00ed (Mooc), Class-central.<\/p>\n

Tham gia kh\u00f3a h\u1ecdc T\u1ea0I\u00a0\u0110\u00c2Y.<\/a><\/strong><\/p>\n

5\/ Viral Marketing and How to Craft Contagious Content, University of Pennsylvania<\/strong><\/a><\/p>\n

\u0110\u00e2y l\u00e0 kh\u00f3a h\u1ecdc hay nh\u1ea5t t\u1eeb m\u1ed9t gi\u00e1o s\u01b0 tr\u1ebb nh\u1ea5t, c\u00f3 kh\u1ea3 n\u0103ng s\u01b0 ph\u1ea1m t\u1ed1t nh\u1ea5t m\u00e0 t\u00f4i t\u1eebng h\u1ecdc tr\u00ean m\u1ea1ng. Cu\u1ed1n s\u00e1ch c\u1ee7a \u00f4ng, mang t\u00ean\u00a0Hi\u1ec7u \u1ee9ng lan truy\u1ec1n\u00a0c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n \u1edf Vi\u1ec7t Nam, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 \u0111\u1ecdc k\u00e8m v\u1edbi cu\u1ed1n s\u00e1ch n\u00e0y. D\u00f9 b\u1ea1n l\u00e0m kinh doanh hay phi l\u1ee3i nhu\u1eadn, nh\u1eefng insights n\u00e0y \u0111\u1ec1u s\u1ebd gi\u00fap \u00edch l\u1edbn cho b\u1ea1n.<\/p>\n

Gi\u1edbi thi\u1ec7u kh\u00f3a h\u1ecdc (UPenn)<\/strong><\/p>\n

B\u1ea1n \u0111\u00e3 t\u1eebng h\u1ecfi t\u1ea1i sao m\u1ed9t s\u1ed1 th\u1ee9 l\u1ea1i tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng, v\u00e0 m\u1ed9t s\u1ed1 l\u1ea1i kh\u00f4ng? T\u1ea1i sao m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m l\u1ea1i tr\u1edf th\u00e0nh hit trong khi m\u1ed9t s\u1ed1 kh\u00e1c th\u00ec ch\u01b0a k\u1ecbp n\u1ed5i \u0111\u00e3 ch\u00ecm? T\u1ea1i sao m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng l\u1ea1i c\u1ea5t c\u00e1nh c\u00f2n m\u1ed9t s\u1ed1 l\u1ea1i ch\u1ebft y\u1ec3u? \u0110\u00e2u l\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng then ch\u1ed1t \u0111\u1ee9ng \u0111\u1eb1ng sau viral marketing?<\/p>\n

Kh\u00f3a h\u1ecdc n\u00e0y gi\u1ea3i th\u00edch l\u00e0m sao m\u1ecdi s\u1ed1 th\u1ee9 l\u1ea1i tr\u1edf n\u00ean hot v\u00e0 gi\u00fap b\u1ea1n \u00e1p d\u1ee5ng nh\u1eefng \u00fd t\u01b0\u1edfng n\u00e0y \u0111\u1ec3 tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n trong vi\u1ec7c marketing nh\u1eefng \u00fd t\u01b0\u1edfng, th\u01b0\u01a1ng hi\u1ec7u, ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. B\u1ea1n s\u1ebd h\u1ecdc c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebfn \u00fd t\u01b0\u1edfng d\u00ednh ch\u1eb7t (stick), l\u00e0m sao \u0111\u1ec3 gia t\u0103ng \u1ea3nh h\u01b0\u1edfng c\u1ee7a b\u1ea1n, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o th\u00eam hi\u1ec7u \u1ee9ng truy\u1ec1n mi\u1ec7ng (word of mouth), v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 lan t\u1ecfa th\u00f4ng tin v\u00e0 t\u1ea1o \u1ea3nh h\u01b0\u1edfng.<\/p>\n

D\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc t\u1eeb cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t c\u1ee7a \u00f4ng, Hi\u1ec7u \u1ee9ng lan truy\u1ec1n, gi\u00e1o s\u01b0 Jonah Berger s\u1ebd gi\u00fap b\u1ea1n khai th\u00f4ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c viral marketing th\u00e0nh c\u00f4ng.<\/p>\n

\u0110\u1ebfn cu\u1ed1i kh\u00f3a h\u1ecdc, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 c\u00e1ch \u0111\u1ec3 t\u1ea1o ra nh\u1eefng content lan truy\u1ec1n, x\u00e2y d\u1eefng nh\u1eefng th\u00f4ng \u0111i\u1ec7p d\u00ednh ch\u1eb7t, v\u00e0 l\u00e0m b\u1ea5t c\u1ee9 s\u1ea3n ph\u1ea9m, \u00fd t\u01b0\u1edfng ho\u1eb7c h\u00e0nh vi n\u00e0o tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng.<\/p>\n

N\u1ed9i dung kh\u00f3a h\u1ecdc<\/strong><\/p>\n

Tu\u1ea7n 1: \u0110i\u1ec1u g\u00ec l\u00e0m \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n k\u1ebft d\u00ednh<\/p>\n

Tu\u1ea7n 2: L\u00e0m th\u1ebf n\u00e0o m\u00e0 \u0111\u00e1m \u0111\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ch\u00fang ta.<\/p>\n

Tu\u1ea7n 3: S\u1ee9c m\u1ea1nh c\u1ee7a Hi\u1ec7u \u1ee9ng truy\u1ec1n mi\u1ec7ng<\/p>\n

Tu\u1ea7n 4: M\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Tham gia kh\u00f3a h\u1ecdc T\u1ea0I\u00a0\u0110\u00c2Y.<\/a><\/strong><\/p>\n

Ngu\u1ed3n: Read Station\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1eeb Nh\u1eadp m\u00f4n Marketing, Viral Marketing, Digital Marketing, Brand Engagement, Leadership Through Marketing…b\u1ea1n c\u00f3 th\u1ec3\u00a0T\u1ef1 h\u1ecdc\u00a0t\u1ea5t c\u1ea3 c\u00e1c m\u00f4n h\u1ecdc tr\u00ean t\u1eeb c\u00e1c\u00a0tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc n\u1ed5i ti\u1ebfng nh\u1ea5t th\u1ebf gi\u1edbi\u00a0b\u1eaft \u0111\u1ea7u t\u1eeb\u00a0th\u00e1ng 4\u00a0n\u00e0y. Trong 5 kh\u00f3a h\u1ecdc ho\u00e0n to\u00e0n FREE, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c h\u1ecdc t\u1eeb c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi, t\u1eeb c\u00e1c […]<\/p>\n","protected":false},"author":11516,"featured_media":24680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2066,1760],"tags":[],"_links":{"self":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/24679"}],"collection":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/users\/11516"}],"replies":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/comments?post=24679"}],"version-history":[{"count":4,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/24679\/revisions"}],"predecessor-version":[{"id":33932,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/24679\/revisions\/33932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/media\/24680"}],"wp:attachment":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/media?parent=24679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/categories?post=24679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/tags?post=24679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}