{"id":24523,"date":"2016-06-06T05:00:03","date_gmt":"2016-06-05T22:00:03","guid":{"rendered":"http:\/\/scholarshipplanet.info\/vi\/?p=24523"},"modified":"2017-07-09T13:19:38","modified_gmt":"2017-07-09T06:19:38","slug":"quang-thang-kinh-nghiem-de-thuc-hien-mot-survey-tot-cho-dissertation","status":"publish","type":"post","link":"https:\/\/scholarshipplanet.info\/vi\/quang-thang-kinh-nghiem-de-thuc-hien-mot-survey-tot-cho-dissertation\/","title":{"rendered":"Quang Th\u1eafng – Kinh nghi\u1ec7m \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t survey t\u1ed1t cho Dissertation"},"content":{"rendered":"
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Ng\u00e0y 11\/6 t\u1edbi \u0111\u00e2y Quang Th\u1eafng s\u1ebd c\u00f3 bu\u1ed5i chia s\u1ebb v\u1ec1 kinh nghi\u1ec7m h\u1ecdc t\u1eadp. C\u00e1c b\u1ea1n c\u00f3 th\u1ec3 note l\u1ea1i v\u00e0 \u0111\u0103ng k\u00fd tham gia\u00a0t\u1ea1i \u0111\u00e2y nh\u00e9:<\/strong><\/div>\n
https:\/\/scholarshipplanet.info\/vi\/event\/sp-offline-8-vuot-rao-can-ielts-va-cau-chuyen-kham-pha-nuoc-anh\/<\/a><\/div>\n
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\"109916621-journal\"<\/div>\n
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T\u1ef1 gi\u1edbi thi\u1ec7u v\u1ec1 b\u1ea3n th\u00e2n m\u1ed9t ch\u00fat: M\u00ecnh l\u00e0 Quang Th\u1eafng, sinh n\u0103m 1992, c\u1ef1u du h\u1ecdc sinh \u0110\u1ea1i h\u1ecdc Southampton, n\u01b0\u1edbc Anh. N\u0103m h\u1ecdc 2014-2015 m\u00ecnh tham gia kh\u00f3a h\u1ecdc Th\u1ea1c s\u1ef9 Qu\u1ea3n tr\u1ecb Marketing (MSc Marketing Management). V\u1edbi b\u00e0i lu\u1eadn v\u0103n t\u1ed1t nghi\u1ec7p (dissertation), m\u00ecnh \u0111\u00e3 \u0111\u1ea1t s\u1ed1 \u0111i\u1ec3m 78\/100, c\u0169ng kh\u00f4ng ph\u1ea3i qu\u00e1 cao, nh\u01b0ng m\u00ecnh ngh\u0129 c\u0169ng l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau m\u00e0 s\u1ebd c\u00f3 nhi\u1ec1u b\u1ea1n mu\u1ed1n nh\u1eafm \u0111\u1ebfn. V\u00e0 s\u1ed1 \u0111i\u1ec3m n\u00e0y c\u0169ng \u0111\u1ee7 \u0111\u1ec3 gi\u00fap m\u00ecnh c\u00f3 \u0111\u01b0\u1ee3c t\u1ea5m b\u1eb1ng distinction m\u1eb7c d\u00f9 \u0111i\u1ec3m thi trong n\u0103m h\u1ecdc kh\u00e1 b\u1ebft b\u00e1t.<\/div>\n<\/div>\n
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B\u00e0i dissertation l\u00e0 m\u1ed9t ph\u1ea7n v\u00f4 c\u00f9ng quan tr\u1ecdng, v\u00e0 b\u1ea1n sinh vi\u00ean n\u00e0o c\u0169ng ph\u1ea3i v\u1eadt v\u00e3 v\u00ec n\u00f3 \u00edt nh\u1ea5t l\u00e0 trong m\u1ea5y th\u00e1ng tr\u1eddi mong \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec3m cao nh\u1ea5t c\u00f3 th\u1ec3. V\u00ec v\u1eady, sau khi \u0111\u00e3 t\u01b0\u01a1ng \u0111\u1ed1i th\u00e0nh c\u00f4ng v\u1edbi s\u1ed1 \u0111i\u1ec3m kh\u00e1 \u1ed5n, m\u00ecnh mu\u1ed1n chia s\u1ebb m\u1ed9t ch\u00fat nh\u1eefng kinh nghi\u1ec7m c\u1ee7a c\u00e1 nh\u00e2n m\u00ecnh v\u1ec1 b\u00e0i lu\u1eadn v\u0103n n\u00e0y \u0111\u1ec3 gi\u00fap c\u00e1c b\u1ea1n \u0111\u1ed1i m\u1eb7t v\u1edbi n\u00f3 d\u1ec5 d\u00e0ng h\u01a1n. M\u00ecnh s\u1ebd chia s\u1ebb nh\u1eefng \u0111i\u1ec1u chi ti\u1ebft v\u00e0 c\u1ee5 th\u1ec3 nh\u1ea5t, ch\u1ee9 kh\u00f4ng chung chung.<\/div>\n
\u0110\u1ec3 \u0111\u1ea1t \u0111i\u1ec3m t\u1ed1t cho b\u00e0i dissertation, c\u00f3 kh\u00e1 nhi\u1ec1u y\u1ebfu t\u1ed1. \u1ede b\u00e0i n\u00e0y m\u00ecnh s\u1ebd n\u00f3i \u0111\u1ebfn m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t, \u0111\u00f3 l\u00e0 vi\u1ec7c th\u1ef1c hi\u1ec7n survey \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u<\/span>. Hy v\u1ecdng r\u1eb1ng n\u1ebfu c\u00f3 th\u1eddi gian m\u00ecnh s\u1ebd c\u00f3 th\u1ec3 vi\u1ebft th\u00eam c\u00e1c note kh\u00e1c v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c n\u1eefa.<\/div>\n
Mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u00e0i nghi\u00ean c\u1ee9u t\u1ed1t, b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 d\u1eef li\u1ec7u t\u1ed1t<\/span>. V\u00e0 mu\u1ed1n c\u00f3 d\u1eef li\u1ec7u t\u1ed1t, b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1i survey c\u1ef1c t\u1ed1t<\/span>. Tuy nhi\u00ean, trong qu\u00e1 tr\u00ecnh n\u0103m ngo\u00e1i vi\u1ebft dissertation v\u00e0 quan s\u00e1t, gi\u00fap \u0111\u1ee1 c\u00e1c b\u1ea1n kh\u00e1c vi\u1ebft dissertation, m\u00ecnh th\u1ea5y c\u0169ng c\u00f3 nhi\u1ec1u b\u1ea1n ch\u01b0a n\u1eafm \u0111\u01b0\u1ee3c r\u1eb1ng c\u1ea7n ph\u1ea3i l\u00e0m nh\u1eefng g\u00ec. Trong b\u00e0i vi\u1ebft n\u00e0y m\u00ecnh s\u1ebd chia s\u1ebb m\u1ed9t s\u1ed1 c\u00e1ch gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n survey m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/div>\n
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I. TR\u01af\u1edaC H\u1ebeT, SURVEY L\u00c0 G\u00cc? T\u1ea6M QUAN TR\u1eccNG C\u1ee6A D\u1eee LI\u1ec6U T\u1ed0T TRONG SURVEY<\/span><\/strong><\/div>\n
C\u00f3 kh\u00e1 nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u cho b\u00e0i nghi\u00ean c\u1ee9u. Tuy nhi\u00ean, survey (kh\u1ea3o s\u00e1t) l\u00e0 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 d\u1ec5 l\u00e0m nh\u1ea5t. V\u1edbi c\u00e1ch l\u00e0m n\u00e0y th\u00ec b\u1ea1n s\u1ebd thi\u1ebft k\u1ebf ra m\u1ed9t c\u00e1i b\u1ea3ng kh\u1ea3o s\u00e1t (questionnaire), sau \u0111\u00f3 mang \u0111i g\u1eedi cho th\u1eadt nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ec3 h\u1ecd tr\u1ea3 l\u1eddi, sau \u0111\u00f3 l\u1ea5y nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi n\u00e0y l\u00e0m d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch.<\/div>\n
Ki\u1ec3u c\u00e2u h\u1ecfi c\u1ee7a questionnaire th\u00ec th\u01b0\u1eddng l\u00e0 nh\u01b0 n\u00e0y:<\/div>\n
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T\u1ee9c l\u00e0, b\u1ea1n s\u1ebd \u0111\u01b0a ra c\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 \u0111\u1ed3ng \u00fd (t\u1eeb 1 \u0111\u1ebfn 5 ch\u1eb3ng h\u1ea1n), v\u00e0 trong b\u00e0i questionnaire s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng c\u00e1c c\u00e2u h\u1ecfi nh\u01b0 v\u1eady.<\/div>\n
Nh\u01b0 l\u00fac n\u00e3y m\u00ecnh c\u00f3 n\u00f3i, b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i thu th\u1eadp \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u t\u1ed1t<\/span>. C\u00f3 ngh\u0129a l\u00e0, b\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 l\u1eddi questionnaire c\u1ee7a b\u1ea1n ph\u1ea3i tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac, c\u00f3 tr\u00e1ch nhi\u1ec7m, v\u00e0 kh\u00f4ng \u0111\u00e1nh b\u1eeba c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi. N\u1ebfu qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e1nh b\u1eeba, d\u1eef li\u1ec7u b\u1ea1n thu \u0111\u01b0\u1ee3c s\u1ebd kh\u00f4ng kh\u00e1c g\u00ec m\u1ed9t \u0111\u1ed1ng r\u00e1c v\u00e0 kh\u00f4ng c\u00f3 \u00fd ngh\u0129a g\u00ec c\u1ea3. N\u0103m ngo\u00e1i m\u00ecnh c\u00f3 h\u1ed7 tr\u1ee3 m\u1ed9t s\u1ed1 b\u1ea1n vi\u1ebft dissertation. V\u00e0i b\u1ea1n trong s\u1ed1 \u0111\u00f3 thu th\u1eadp d\u1eef li\u1ec7u kh\u00f4ng t\u1ed1t, k\u1ebft qu\u1ea3 l\u00e0 r\u1ea5t kh\u00f3 ph\u00e2n t\u00edch, v\u00e0 khi ph\u00e2n t\u00edch ra k\u1ebft qu\u1ea3 th\u00ec kh\u00f4ng theo m\u1ed9t quy lu\u1eadt n\u00e0o c\u1ea3, th\u1eadt l\u00e0 m\u1ed9t tai h\u1ecda.<\/div>\n
V\u1eady, ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o thu \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u t\u1ed1t<\/span>?<\/div>\n
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II. T\u00c1M \u0110I\u1ec0U B\u1ea0N C\u00d3 TH\u1ec2 TH\u1ef0C HI\u1ec6N \u0110\u1ec2 THU \u0110\u01af\u1ee2C D\u1eee LI\u1ec6U T\u1ed0T T\u1eea NH\u1eeeNG NG\u01af\u1edcI TR\u1ea2 L\u1edcI QUESTIONNAIRE<\/span><\/strong><\/div>\n
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1. C\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t m\u00f3n qu\u00e0 \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ta tr\u1ea3 l\u1eddi questionnaire cho b\u1ea1n.<\/span><\/em><\/strong><\/div>\n
B\u1ea1n th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng xem, c\u00f3 m\u1ed9t ng\u00e0y, m\u1ed9t ng\u01b0\u1eddi b\u1ea1n c\u1ee7a b\u1ea1n (kh\u00f4ng th\u00e2n l\u1eafm, quen bi\u1ebft th\u00f4i) g\u1eedi cho b\u1ea1n 1 c\u00e1i questionnaire v\u00e0 nh\u1edd b\u1ea1n tr\u1ea3 l\u1eddi gi\u00fap. B\u1ea1n m\u1edf questionnaire ra v\u00e0 th\u1ea5y h\u00e0ng trang d\u00e0i ngo\u1eb1ng nh\u1eefng c\u00e2u h\u1ecfi, v\u00e0 ng\u01b0\u1eddi ta y\u00eau c\u1ea7u b\u1ea1n ph\u1ea3i tr\u1ea3 l\u1eddi h\u1ebft c\u00e1i \u0111\u1ed1ng \u0111\u00f3 trong khi b\u1ea1n c\u00f2n \u0111ang b\u1eadn l\u01b0\u1edbt facebook, xem phim, ch\u01a1i game hay h\u1ecdc b\u00e0i. Li\u1ec7u b\u1ea1n s\u1ebd ki\u00ean nh\u1eabn ng\u1ed3i \u0111\u1ecdc k\u1ef9 v\u00e0 tr\u1ea3 l\u1eddi h\u1ebft nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3 m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac (t\u1ed1n kho\u1ea3ng 10-15 ph\u00fat), hay b\u1ea1n s\u1ebd ch\u1ec9 tr\u1ea3 l\u1eddi t\u1eed t\u1ebf m\u1ed9t v\u00e0i c\u00e2u \u0111\u1ea7u r\u1ed3i sau \u0111\u00f3 \u0111\u00e1nh b\u1eeba ph\u1ea7n c\u00f2n l\u1ea1i cho \u0111\u1ee1 t\u1ed1n th\u1eddi gian?<\/div>\n
\u0110\u1eb7t b\u1ea3n th\u00e2n m\u00ecnh v\u00e0o tr\u01b0\u1eddng h\u1ee3p c\u1ee7a ng\u01b0\u1eddi tr\u1ea3 l\u1eddi questionnaire, b\u1ea1n s\u1ebd th\u1ea5y r\u1ea5t kh\u00f3 \u0111\u1ec3 y\u00eau c\u1ea7u ng\u01b0\u1eddi ta tr\u1ea3 l\u1eddi \u0111\u1ea7y \u0111\u1ee7 questionnaire c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac, nh\u1ea5t l\u00e0 khi ng\u01b0\u1eddi ta kh\u00f4ng nh\u1eadn l\u1ea1i \u0111\u01b0\u1ee3c l\u1ee3i \u00edch g\u00ec. V\u00ec v\u1eady, mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u t\u1ed1t (nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi t\u1ed1t)<\/span>, ch\u00fang ta c\u00f3 th\u1ec3 ngh\u0129 ra m\u1ed9t h\u00ecnh th\u1ee9c, m\u00f3n qu\u00e0 g\u00ec \u0111\u00f3 \u0111\u1ec3 c\u1ea3m \u01a1n nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 gi\u00fap ta tr\u1ea3 l\u1eddi questionnaire, v\u00e0 c\u0169ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd tham gia m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac h\u01a1n.<\/div>\n
Trong tr\u01b0\u1eddng h\u1ee3p b\u00e0i nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh n\u0103m ngo\u00e1i, m\u00ecnh may m\u1eafn l\u00e0 ng\u01b0\u1eddi s\u1edf h\u1eefu m\u1ed9t fanpage h\u1ecdc IELTS c\u00f3 s\u1ed1 ng\u01b0\u1eddi follow kh\u00e1 l\u1edbn. Khi \u0111\u00f3, m\u00ecnh c\u00f3 so\u1ea1n ra m\u1ed9t t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn vi\u1ebft Task 1 IELTS kh\u00e1 h\u1eefu \u00edch, v\u00e0 \u0111\u0103ng l\u00ean fanpage r\u1eb1ng nh\u1eefng b\u1ea1n n\u00e0o gi\u00fap m\u00ecnh tr\u1ea3 l\u1eddi questionnaire th\u00ec m\u00ecnh s\u1ebd g\u1eedi t\u00e0i li\u1ec7u \u0111\u00f3 cho b\u1ea1n \u1ea5y. \u0110\u00e2y l\u00e0 m\u1ed9t m\u00f3n qu\u00e0 nh\u1eb1m khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ta tham gia tr\u1ea3 l\u1eddi questionnaire c\u1ee7a m\u00ecnh. Ngo\u00e0i ra, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u1eefng ng\u01b0\u1eddi tham gia s\u1ebd tr\u1ea3 l\u1eddi questionnaire m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac, m\u00ecnh c\u00f3 l\u01b0u \u00fd v\u1edbi h\u1ecd r\u1eb1ng m\u00ecnh s\u1ebd kh\u00f4ng g\u1eedi t\u00e0i li\u1ec7u cho nh\u1eefng ai tr\u1ea3 l\u1eddi kh\u00f4ng nghi\u00eam t\u00fac ho\u1eb7c \u0111\u00e1nh b\u1eeba <\/span>(c\u00f3 c\u00e1ch \u0111\u1ec3 ki\u1ec3m tra ti\u00eau ch\u00ed n\u00e0y, m\u00ecnh s\u1ebd \u0111\u1ec1 c\u1eadp \u1edf m\u1ee5c s\u1ed1 8).<\/div>\n
Nh\u01b0 v\u1eady, mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u t\u1ed1t cho b\u00e0i nghi\u00ean c\u1ee9u, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 v\u00e0 n\u00ean c\u00f3 m\u1ed9t m\u00f3n qu\u00e0 nho nh\u1ecf g\u00ec \u0111\u00f3 cho ng\u01b0\u1eddi tham gia (c\u00e1i n\u00e0y ti\u1ebfng Anh g\u1ecdi l\u00e0 incentive) thay v\u00ec ch\u1ec9 nh\u1edd h\u1ecd tr\u1ea3 l\u1eddi questionnaire m\u00e0 kh\u00f4ng cho h\u1ecd c\u00e1i g\u00ec c\u1ea3. M\u00f3n qu\u00e0 n\u00e0y c\u00f3 th\u1ec3 t\u00f9y thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng c\u1ee7a c\u00e1c b\u1ea1n, xem c\u00e1c b\u1ea1n c\u00f3 c\u00e1i g\u00ec th\u00ec \u0111\u01b0a ra c\u00e1i \u0111\u00f3. C\u00f3 th\u1ec3 l\u00e0 ti\u1ec1n (n\u1ebfu b\u1ea1n \u0111\u01b0\u1ee3c c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i tr\u1ee3 ti\u1ec1n \u0111\u1ec3 l\u00e0m nghi\u00ean c\u1ee9u, ho\u1eb7c n\u1ebfu nh\u00e0 b\u1ea1n gi\u00e0u :))) ). B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 chia s\u1ebb m\u1ed9t ki\u1ebfn th\u1ee9c, m\u1ed9t t\u00e0i li\u1ec7u b\u1ed5 \u00edch g\u00ec \u0111\u00f3 m\u00e0 b\u1ea1n c\u00f3, ho\u1eb7c \u0111\u01a1n gi\u1ea3n c\u0169ng ch\u1ec9 c\u1ea7n t\u1eb7ng nh\u1eefng m\u00f3n qu\u00e0 nho nh\u1ecf nh\u01b0 nh\u1eefng \u0111\u1ed3 l\u01b0u ni\u1ec7m c\u00e1c b\u1ea1n mua t\u1eeb Vi\u1ec7t Nam mang sang. Ho\u1eb7c n\u1ebfu b\u1ea1n c\u00f3 t\u00e0i n\u1ea5u n\u01b0\u1edbng, c\u00f3 th\u1ec3 l\u00e0m b\u00e1nh, l\u00e0m nem… g\u00ec g\u00ec \u0111\u00f3 v\u00e0 mang t\u1eb7ng m\u1ed7i ng\u01b0\u1eddi m\u1ed9t ph\u1ea7n nh\u1ecf l\u00e0 c\u0169ng \u0111\u01b0\u1ee3c r\u1ed3i. N\u1ebfu b\u1ea1n n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng g\u00ec \u0111\u1eb7c bi\u1ec7t th\u00ec h\u00e3y l\u00f4i ra \u0111\u1ec3 tr\u01b0ng d\u1ee5ng, v\u00ed d\u1ee5 b\u1ea1n c\u00f3 th\u1ec3 xem tarot mi\u1ec5n ph\u00ed cho nh\u1eefng b\u1ea1n tham gia survey ch\u1eb3ng h\u1ea1n… T\u1ea5t nhi\u00ean, th\u1ef1c hi\u1ec7n nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd t\u1ed1n th\u1eddi gian h\u01a1n v\u00e0 c\u00f3 th\u1ec3 l\u00e0 t\u1ed1n th\u00eam c\u1ea3 ti\u1ec1n b\u1ea1c, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111\u00e1nh \u0111\u1ed5i \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u t\u1ed1t h\u01a1n cho b\u00e0i nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh.<\/div>\n
Tuy nhi\u00ean, n\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng, ho\u1eb7c kh\u00f4ng ngh\u0129 ra \u0111\u01b0\u1ee3c m\u00f3n qu\u00e0 n\u00e0o \u0111\u1ec3 t\u1eb7ng cho ng\u01b0\u1eddi tham gia survey, \u0111\u1eebng lo l\u1eafng. Ch\u00fang ta v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u c\u00e1ch kh\u00e1c n\u1eefa \u0111\u1ec3 c\u00f3 th\u1ec3 t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c.<\/span><\/div>\n
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2. R\u1ea5t quan tr\u1ecdng: C\u1ea7n ph\u1ea3i gi\u1ea3i th\u00edch r\u00f5 cho ng\u01b0\u1eddi tham gia hi\u1ec3u t\u1ea5t c\u1ea3 nh\u1eefng thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n trong questionnaire<\/span><\/em><\/strong><\/div>\n
\u0110i\u1ec1u n\u00e0y c\u1ef1c k\u1ef3 quan tr\u1ecdng. \u0110\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n mu\u1ed1n m\u1eddi tr\u1ea3 l\u1eddi questionnaire kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang nghi\u00ean c\u1ee9u ho\u1eb7c c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 c\u00f9ng m\u1ed9t l\u0129nh v\u1ef1c b\u1ea1n \u0111ang nghi\u00ean c\u1ee9u. Th\u1ebf n\u00ean b\u1ea1n c\u1ea7n gi\u1ea3i th\u00edch r\u00f5 (ng\u1eafn g\u1ecdn th\u00f4i nh\u01b0ng ph\u1ea3i r\u00f5) v\u1ec1 nh\u1eefng thu\u1eadt ng\u1eef, nh\u1eefng kh\u00e1i ni\u1ec7m b\u1ea1n s\u1eed d\u1ee5ng trong questionnaire. N\u1ebfu nh\u01b0 ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng hi\u1ec3u r\u00f5 questionnaire c\u1ee7a b\u1ea1n, c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a h\u1ecd s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c.<\/div>\n
Th\u00f4ng th\u01b0\u1eddng m\u00ecnh vi\u1ebft m\u1ed9t \u0111o\u1ea1n v\u0103n nh\u1ecf, gi\u1ea3i th\u00edch v\u1ec1 ch\u1ee7 \u0111\u1ec1 nghi\u00ean c\u1ee9u, \u0111\u1eb7t \u1edf \u0111\u1ea7u m\u1ed7i questionnaire v\u00e0 y\u00eau c\u1ea7u ng\u01b0\u1eddi tham gia \u0111\u1ecdc k\u1ef9 \u0111o\u1ea1n v\u0103n n\u00e0y tr\u01b0\u1edbc khi tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi.<\/div>\n
V\u00ed d\u1ee5, v\u1edbi b\u00e0i nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh n\u0103m ngo\u00e1i, m\u00ecnh n\u00f3i v\u1ec1 ch\u1ee7 \u0111\u1ec1 “personalised advertising on Facebook” (qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n h\u00f3a tr\u00ean Facebook). Ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i ai c\u0169ng quen thu\u1ed9c v\u1edbi kh\u00e1i ni\u1ec7m n\u00e0y, th\u1ebf n\u00ean m\u00ecnh so\u1ea1n m\u1ed9t \u0111o\u1ea1n v\u0103n ng\u1eafn \u0111\u1eb7t \u1edf \u0111\u1ea7u c\u1ee7a questionnaire \u0111\u1ec3 gi\u1ea3i th\u00edch. M\u00ecnh tr\u00edch nguy\u00ean v\u0103n lu\u00f4n \u0111o\u1ea1n \u0111\u00f3 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi tham kh\u1ea3o:<\/div>\n
“When you use Facebook, you usually see advertisements placed on News Feed or on the right column of the Facebook screen. These advertisements are not shown to everyone; only some specific individuals can see them.<\/span><\/em><\/div>\n
Facebook has used personal information of users (age, gender, location, interest – based on pages you like and websites you have visited…), and it uses this information to help companies create advertisements targeted to their desirable audience. For example, ads about cosmetics are only shown to women, ads about restaurants in Southampton are only shown to people in Southampton, or ads about cars are only shown to people who like pages about cars.<\/span><\/em><\/div>\n
This type of advertising is called personalised advertising. This questionnaire focuses on the impact of personalised advertising on Facebook on consumer attitude and intentions.”<\/span><\/em><\/div>\n
Sau khi \u0111\u1ecdc \u0111o\u1ea1n ng\u1eafn n\u00e0y, ch\u1eafc ch\u1eafn ng\u01b0\u1eddi tham gia s\u1ebd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 questionnaire, v\u00e0 s\u1ebd tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c h\u01a1n.<\/div>\n
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3. H\u00e3y d\u1ecbch questionnaire sang ng\u00f4n ng\u1eef quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi tr\u1ea3 l\u1eddi<\/span><\/em><\/strong><\/div>\n
Trong b\u00e0i nghi\u00ean c\u1ee9u n\u0103m ngo\u00e1i, m\u1eb7c d\u00f9 m\u00ecnh ph\u1ea3i vi\u1ebft dissertation b\u1eb1ng ti\u1ebfng Anh, tuy nhi\u00ean khi g\u1eedi questionnaire cho nh\u1eefng ng\u01b0\u1eddi tham gia, m\u00ecnh \u0111\u00e3 ph\u1ea3i ng\u1ed3i d\u1ecbch to\u00e0n b\u1ed9 c\u00e1c c\u00e2u h\u1ecfi v\u00e0 c\u1ea3 ph\u1ea7n gi\u1ea3i th\u00edch sang ti\u1ebfng Vi\u1ec7t. L\u00fd do l\u00e0 v\u00ec h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi tham gia survey c\u1ee7a m\u00ecnh l\u00e0 ng\u01b0\u1eddi Vi\u1ec7t. N\u1ebfu \u0111\u1ec3 b\u1ea3n questionnaire b\u1eb1ng ti\u1ebfng Anh, ng\u01b0\u1eddi tham gia c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng hi\u1ec3u h\u1ebft ho\u1eb7c hi\u1ec3u sai n\u1ed9i dung d\u1eabn \u0111\u1ebfn tr\u1ea3 l\u1eddi kh\u00f4ng ch\u00ednh x\u00e1c, ho\u1eb7c n\u1ebfu y\u00eau c\u1ea7u h\u1ecd ph\u1ea3i \u0111\u1ecdc b\u1eb1ng ti\u1ebfng Anh, c\u00f3 th\u1ec3 h\u1ecd s\u1ebd m\u1ec7t, ch\u00e1n v\u00e0 kh\u00f4ng mu\u1ed1n tr\u1ea3 l\u1eddi n\u1eefa.<\/div>\n
N\u0103m ngo\u00e1i m\u00ecnh \u0111\u1ec3 questionnaire c\u1ee7a m\u00ecnh song ng\u1eef Anh – Vi\u1ec7t, \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi Vi\u1ec7t c\u0169ng c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi, v\u00e0 m\u00ecnh c\u0169ng c\u00f3 th\u1ec3 g\u1eedi b\u1ea3n questionnaire cho nh\u1eefng ng\u01b0\u1eddi b\u1ea1n qu\u1ed1c t\u1ebf n\u1eefa.<\/div>\n
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4. H\u00e3y c\u1eaft b\u1edbt s\u1ed1 c\u00e2u h\u1ecfi<\/span><\/strong><\/em><\/div>\n
\u0110\u01b0\u01a1ng nhi\u00ean r\u1ed3i, s\u1ed1 l\u01b0\u1ee3ng c\u00e2u h\u1ecfi trong m\u1ed9t questionnaire qu\u00e1 d\u00e0i \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c th\u1eddi gian ng\u01b0\u1eddi ta ph\u1ea3i b\u1ecf ra \u0111\u1ec3 tr\u1ea3 l\u1eddi h\u1ebft s\u1ebd d\u00e0i h\u01a1n. M\u1ea5t c\u00e0ng l\u00e2u th\u00ec ng\u01b0\u1eddi ta c\u00e0ng s\u1ed1t ru\u1ed9t, v\u00e0 s\u1ebd c\u00e0ng hay \u0111\u00e1nh b\u1eeba khi l\u00e0m \u0111\u1ebfn ph\u1ea7n cu\u1ed1i.<\/div>\n
V\u00ec v\u1eady, h\u00e3y c\u1eaft b\u1edbt nh\u1eefng c\u00e2u h\u1ecfi kh\u00f4ng c\u1ea7n thi\u1ebft, \u0111\u1ec3 s\u1ed1 l\u01b0\u1ee3ng c\u00e2u v\u1eeba ph\u1ea3i th\u00f4i. Theo m\u00ecnh th\u00ec \u0111\u1ec3 kho\u1ea3ng t\u1eeb 25 \u0111\u1ebfn 30 c\u00e2u h\u1ecfi l\u00e0 \u1ed5n (\u1edf c\u1ea5p \u0111\u1ed9 lu\u1eadn v\u0103n Th\u1ea1c s\u1ef9 nh\u00e9, b\u1eadc Ti\u1ebfn s\u1ef9 th\u00ec m\u00ecnh ch\u01b0a c\u00f3 kinh nghi\u1ec7m), kh\u00f4ng c\u1ea7n nhi\u1ec1u h\u01a1n s\u1ed1 n\u00e0y. B\u00e0i nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh n\u0103m ngo\u00e1i ch\u1ec9 d\u00e0i 27 c\u00e2u th\u00f4i. M\u00ecnh \u0111\u00e3 t\u1eebng tr\u1ea3 l\u1eddi nh\u1eefng questionnaire c\u1ee7a b\u1ea1n m\u00ecnh d\u00e0i l\u00ea th\u00ea 40-50 c\u00e2u, m\u00ecnh th\u1ec1 l\u00e0 ng\u1ed3i tr\u1ea3 l\u1eddi nh\u1eefng questionnaire \u0111\u00f3 c\u1ea3m gi\u00e1c nh\u01b0 l\u00e0 b\u1ecb tra t\u1ea5n v\u1eady.<\/div>\n
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5. H\u00e3y lo\u1ea1i b\u1ecf nh\u1eefng c\u00e2u h\u1ecfi gi\u1ed1ng nhau v\u1ec1 n\u1ed9i dung \u0111\u1ebfn 90%<\/span><\/em><\/strong><\/div>\n
Khi c\u00e1c b\u1ea1n t\u1ed5ng h\u1ee3p c\u00e1c c\u00e2u h\u1ecfi t\u1eeb nh\u1eefng survey c\u1ee7a c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u01b0\u1edbc, m\u1ed9t tr\u01b0\u1eddng h\u1ee3p r\u1ea5t hay g\u1eb7p \u0111\u00f3 l\u00e0 s\u1ebd c\u00f3 nh\u1eefng c\u00e2u h\u1ecfi \u0111\u1ecdc qua th\u00ec c\u1ea3m th\u1ea5y g\u1ea7n nh\u01b0 gi\u1ed1ng h\u1ec7t nhau, kh\u00f4ng kh\u00e1c g\u00ec c\u1ea3. V\u00ed d\u1ee5 khi t\u1ed5ng h\u1ee3p c\u00e2u h\u1ecfi t\u1eeb m\u1ed9t survey c\u0169, m\u00ecnh l\u1ea5y \u0111\u01b0\u1ee3c 5 c\u00e2u h\u1ecfi nh\u01b0 sau:<\/div>\n
1=strongly disagree, 5=strongly agree<\/span><\/em><\/div>\n
1. I like personalised advertising on Facebook. 2. I have a positive attitude toward personalised advertising on Facebook. 3. I think personalised advertising on Facebook is useful. 4. I like to see personalised advertisements on Facebook. 5. I am interested in personalised advertising on Facebook.<\/span><\/em><\/div>\n
M\u00ecnh th\u1ea5y r\u00f5 r\u00e0ng c\u00e2u 1 v\u1edbi c\u00e2u 2 g\u1ea7n nh\u01b0 gi\u1ed1ng h\u1ec7t nhau, c\u00e2u 4 v\u00e0 c\u00e2u 5 c\u0169ng g\u1ea7n nh\u01b0 gi\u1ed1ng h\u1ec7t nhau. \u0110\u1ee9ng tr\u00ean ph\u01b0\u01a1ng di\u1ec7n ng\u01b0\u1eddi tr\u1ea3 l\u1eddi (c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a c\u00f3 kinh nghi\u1ec7m v\u00e0 ki\u1ebfn th\u1ee9c nhi\u1ec1u v\u1ec1 vi\u1ec7c nghi\u00ean c\u1ee9u), c\u00f3 l\u1ebd h\u1ecd s\u1ebd ngh\u0129 “th\u1eb1ng vi\u1ebft ra c\u00e1i \u0111\u1ed1ng c\u00e2u n\u00e0y b\u1ecb d\u1edf h\u01a1i”, v\u00e0 s\u1ebd c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu khi ph\u1ea3i tr\u1ea3 l\u1eddi l\u1eb7p \u0111i l\u1eb7p l\u1ea1i c\u00e1c c\u00e2u gi\u1ed1ng nhau. V\u00ec v\u1eady, \u0111\u1ec3 kh\u1eafc ph\u1ee5c \u0111i\u1ec1u n\u00e0y, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf \u0111i c\u00e2u 2 v\u00e0 c\u00e2u 5, gi\u1eef l\u1ea1i c\u00e1c c\u00e2u 1, 3, 4 trong questionnaire c\u1ee7a m\u00ecnh th\u00f4i. Nh\u01b0 v\u1eady ng\u01b0\u1eddi tr\u1ea3 l\u1eddi s\u1ebd kh\u00f4ng c\u1ea3m th\u1ea5y nh\u00e0m ch\u00e1n v\u00e0 s\u1ebd vui v\u1ebb tr\u1ea3 l\u1eddi questionnaire c\u1ee7a ch\u00fang ta h\u01a1n.<\/div>\n
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6.<\/span> \u0110\u1eebng \u0111\u1ec3 questionnaire c\u1ee7a b\u1ea1n d\u00e0n tr\u1ea3i ra qu\u00e1 nhi\u1ec1u trang<\/span><\/strong><\/em><\/div>\n
M\u00ecnh t\u1eebng tr\u1ea3 l\u1eddi m\u1ed9t survey c\u1ee7a m\u1ed9t b\u1ea1n ng\u01b0\u1eddi Anh. Questionnaire c\u1ee7a b\u1ea1n \u1ea5y c\u00f3 40 c\u00e2u h\u1ecfi, v\u00e0 40 c\u00e2u n\u00e0y l\u1ea1i n\u1eb1m tr\u00ean 40 trang kh\u00e1c nhau (!) T\u1ee9c l\u00e0 c\u1ee9 tr\u1ea3 l\u1eddi xong m\u1ed9t c\u00e2u m\u00ecnh l\u1ea1i ph\u1ea3i b\u1ea5m Next \u0111\u1ec3 sang trang ti\u1ebfp theo tr\u1ea3 l\u1eddi ti\u1ebfp. \u0110\u01b0\u1ee3c \u0111\u1ed9 5 trang th\u00ec m\u00ecnh b\u1ecf, kh\u00f4ng tr\u1ea3 l\u1eddi n\u1eefa.<\/div>\n
Nh\u01b0 v\u1eady, ngo\u00e0i vi\u1ec7c gi\u1ea3m b\u1edbt s\u1ed1 c\u00e2u h\u1ecfi th\u00ec b\u1ea1n c\u0169ng n\u00ean \u0111\u1ec3 questionnaire c\u1ee7a b\u1ea1n d\u00e0n tr\u1ea3i trong kho\u1ea3ng 3 trang th\u00f4i, nh\u01b0 v\u1eady ng\u01b0\u1eddi tham gia s\u1ebd kh\u00f4ng c\u1ea7n ph\u1ea3i b\u1ea5m Next nhi\u1ec1u l\u1ea7n.<\/div>\n
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7. H\u00e3y ch\u0103m ch\u00fat b\u1ea3n questionnaire t\u1eebng t\u00ed m\u1ed9t, \u0111\u1eebng l\u00e0m m\u1ed9t c\u00e1ch c\u1ea9u th\u1ea3<\/span><\/em><\/strong><\/div>\n
N\u0103m ngo\u00e1i, tr\u01b0\u1edbc khi public b\u1ea3n questionnaire l\u00ean fanpage \u0111\u1ec3 cho c\u00e1c b\u1ea1n kh\u00e1c v\u00e0o tr\u1ea3 l\u1eddi, m\u00ecnh \u0111\u00e3 ph\u1ea3i b\u1ecf ra r\u1ea5t nhi\u1ec1u ng\u00e0y ch\u1ec9 ng\u1ed3i \u0111\u1ecdc \u0111i \u0111\u1ecdc l\u1ea1i c\u00e1i questionnaire, r\u1ed3i m\u00ecnh c\u0169ng c\u00f3 nh\u1edd m\u1ed9t v\u00e0i b\u1ea1n n\u1eefa \u0111\u1ecdc v\u00e0 tr\u1ea3 l\u1eddi th\u1eed c\u00e1i questionnaire n\u00e0y tr\u01b0\u1edbc. M\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 m\u00ecnh t\u00ecm xem b\u1ea3n questionnaire c\u1ee7a m\u00ecnh c\u00f3 c\u00f2n v\u1ea5n \u0111\u1ec1 g\u00ec kh\u00f4ng: C\u00f3 c\u00e2u h\u1ecfi n\u00e0o \u0111\u1ecdc h\u01a1i kh\u00f3 hi\u1ec3u kh\u00f4ng th\u00ec m\u00ecnh ph\u1ea3i ch\u1ec9nh l\u1ea1i c\u00e2u ch\u1eef sao cho d\u1ec5 hi\u1ec3u nh\u1ea5t c\u00f3 th\u1ec3; Th\u1eddi gian c\u1ea7n b\u1ecf ra \u0111\u1ec3 tr\u1ea3 l\u1eddi h\u1ebft c\u00e1i questionnaire c\u00f3 l\u00e2u qu\u00e1 kh\u00f4ng, th\u01b0\u1eddng th\u00ec m\u00ecnh ngh\u0129 kh\u00f4ng n\u00ean l\u00e0m ra m\u1ed9t b\u1ea3n questionnaire m\u00e0 ng\u01b0\u1eddi tham gia ph\u1ea3i m\u1ea5t tr\u00ean 10 ph\u00fat \u0111\u1ec3 tr\u1ea3 l\u1eddi. Nh\u00ecn chung l\u00e0 ph\u1ea3i t\u1ef1 \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi tham gia tr\u1ea3 l\u1eddi \u0111\u1ec3 xem c\u00e1i questionnaire c\u1ee7a m\u00ecnh c\u00f3 b\u1ecb nh\u00e0m ch\u00e1n hay kh\u00f3 tr\u1ea3 l\u1eddi qu\u00e1 kh\u00f4ng.<\/div>\n
Sau khi \u0111\u00e3 check \u0111i check l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ea7n, m\u00ecnh m\u1edbi c\u00f3 th\u1ec3 y\u00ean t\u00e2m \u0111\u01b0a b\u1ea3n questionnaire cu\u1ed1i c\u00f9ng ra ngo\u00e0i cho m\u1ecdi ng\u01b0\u1eddi tham gia tr\u1ea3 l\u1eddi.<\/div>\n
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8. B\u01b0\u1edbc r\u1ea5t quan tr\u1ecdng: Sau khi \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u (data), h\u00e3y lo\u1ea1i b\u1ecf ho\u1eb7c ch\u1ec9nh s\u1eeda nh\u1eefng d\u1eef li\u1ec7u kh\u00f4ng ch\u00ednh x\u00e1c v\u00e0 kh\u00f4ng c\u00f3 \u00fd ngh\u0129a (b\u01b0\u1edbc n\u00e0y g\u1ecdi l\u00e0 data screening)<\/span><\/em><\/strong><\/div>\n
Ok, n\u1ebfu nh\u01b0 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1ee7 7 b\u01b0\u1edbc b\u00ean tr\u00ean, ch\u00fang ta ch\u1eafc ch\u1eafn v\u1eabn kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 100% nh\u1eefng ng\u01b0\u1eddi tham gia tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac. V\u1eabn s\u1ebd c\u00f3 nh\u1eefng d\u1eef li\u1ec7u x\u1ea5u (thi\u1ebfu s\u1ed1 li\u1ec7u do ng\u01b0\u1eddi tham gia tr\u1ea3 l\u1eddi kh\u00f4ng \u0111\u1ee7 t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u; tr\u1ea3 l\u1eddi \u0111\u00e1nh b\u1eeba ho\u1eb7c tr\u1ea3 l\u1eddi t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u c\u00f9ng m\u1ed9t \u0111\u00e1p \u00e1n…). B\u1ea1n n\u00e0o thi\u1ebft k\u1ebf survey c\u00e0ng c\u1ea9n th\u1eadn th\u00ec s\u1ebd c\u00e0ng gi\u1ea3m \u0111\u01b0\u1ee3c nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y, nh\u01b0ng n\u00f3 c\u0169ng v\u1eabn s\u1ebd xu\u1ea5t hi\u1ec7n, kh\u00f4ng tr\u00e1nh \u0111\u01b0\u1ee3c.<\/div>\n
V\u1eady nhi\u1ec7m v\u1ee5 c\u1ee7a ch\u00fang ta \u1edf b\u01b0\u1edbc n\u00e0y \u0111\u00f3 l\u00e0: Sau khi \u0111\u00e3 ho\u00e0n th\u00e0nh survey, g\u1eedi survey v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi – ch\u00ednh l\u00e0 d\u1eef li\u1ec7u – ch\u00fang ta c\u1ea7n t\u00ecm c\u00e1ch lo\u1ea1i b\u1ecf nh\u1eefng d\u1eef li\u1ec7u x\u1ea5u, ch\u1ec9 gi\u1eef l\u1ea1i nh\u1eefng d\u1eef li\u1ec7u t\u1ed1t th\u00f4i \u0111\u1ec3 b\u00e0i nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang ta c\u00f3 \u0111\u1ed9 ch\u00ednh x\u00e1c cao.<\/div>\n
Tr\u01b0\u1edbc h\u1ebft, ch\u00fang ta c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi trong th\u1eddi gian qu\u00e1 ng\u1eafn (V\u00ed d\u1ee5 n\u1ebfu questionnaire ch\u00fang ta thi\u1ebft k\u1ebf \u0111\u1ec3 tr\u1ea3 l\u1eddi trong 6 ph\u00fat m\u00e0 c\u00f3 nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 tr\u1ea3 l\u1eddi 1 ph\u00fat \u0111\u00e3 xong th\u00ec ch\u1eafc ch\u1eafn ng\u01b0\u1eddi \u0111\u00f3 \u0111\u00e3 l\u00e0m \u1ea9u). N\u1ebfu c\u00e1c b\u1ea1n thi\u1ebft k\u1ebf questionnaire tr\u00ean platform m\u00e0 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc cung c\u1ea5p, s\u1ebd c\u00f3 m\u1ed9t c\u1ed9t l\u00e0 t\u1ed5ng th\u1eddi gian ng\u01b0\u1eddi ta b\u1ecf ra \u0111\u1ec3 ho\u00e0n th\u00e0nh vi\u1ec7c tr\u1ea3 l\u1eddi questionnaire. Trong b\u00e0i nghi\u00ean c\u1ee9u n\u0103m ngo\u00e1i, t\u1ea5t c\u1ea3 nh\u1eefng ai ho\u00e0n th\u00e0nh trong v\u00f2ng d\u01b0\u1edbi 2 ph\u00fat \u0111\u1ec1u b\u1ecb m\u00ecnh g\u1ea1ch b\u1ecf d\u1eef li\u1ec7u kh\u00f4ng th\u01b0\u01a1ng ti\u1ebfc.<\/div>\n
Sau \u0111\u00f3 ch\u00fang ta s\u1ebd ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch d\u1eef li\u1ec7u (data screening) \u0111\u1ec3 lo\u1ea1i b\u1ecf c\u00e1c d\u1eef li\u1ec7u qu\u00e1 x\u1ea5u ho\u1eb7c ch\u1ec9nh s\u1eeda c\u00e1c d\u1eef li\u1ec7u h\u01a1i h\u01a1i x\u1ea5u cho n\u00f3 \u0111\u1eb9p h\u01a1n. C\u00e1c d\u1eef li\u1ec7u x\u1ea5u bao g\u1ed3m: Nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 l\u1eddi thi\u1ebfu s\u1ed1 c\u00e2u (missing data), nh\u1eefng ng\u01b0\u1eddi \u0111\u00e1nh b\u1eeba ho\u1eb7c ch\u1ec9 \u0111\u00e1nh 1 \u0111\u00e1p \u00e1n cho t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u.<\/div>\n
C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n data screening th\u00ec c\u00e1c b\u1ea1n xem trong clip d\u01b0\u1edbi \u0111\u00e2y, ng\u01b0\u1eddi ta h\u01b0\u1edbng d\u1eabn c\u1ef1c k\u1ef3 chi ti\u1ebft v\u00e0 c\u1ee5 th\u1ec3. N\u0103m ngo\u00e1i m\u00ecnh c\u0169ng l\u00e0m theo \u0111\u00fang h\u01b0\u1edbng d\u1eabn c\u1ee7a clip n\u00e0y. C\u00e1c b\u1ea1n c\u00f3 th\u1ec3 xem b\u1eaft \u0111\u1ea7u t\u1eeb ph\u00fat th\u1ee9 1:33 nh\u00e9: https:\/\/www.youtube.com\/watch?v=1Ku…<\/a><\/div>\n
Sau khi l\u00e0m xong b\u01b0\u1edbc data screening n\u00e0y, c\u00e1c b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u ho\u00e0n ch\u1ec9nh cu\u1ed1i c\u00f9ng \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1c b\u01b0\u1edbc ph\u00e2n t\u00edch v\u00e0 cho ra k\u1ebft qu\u1ea3 b\u00e0i nghi\u00ean c\u1ee9u :D<\/div>\n
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III. K\u1ebeT LU\u1eacN<\/span><\/strong><\/div>\n
Ok, v\u1eeba r\u1ed3i m\u00ecnh \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng kinh nghi\u1ec7m c\u00e1 nh\u00e2n m\u00ecnh r\u00fat ra sau qu\u00e1 tr\u00ecnh vi\u1ebft dissertation n\u0103m ngo\u00e1i. Hy v\u1ecdng c\u00e1c b\u1ea1n th\u1ea5y nh\u1eefng kinh nghi\u1ec7m n\u00e0y l\u00e0 h\u1eefu \u00edch. N\u1ebfu c\u00e1c b\u1ea1n \u1ee7ng h\u1ed9, m\u00ecnh s\u1ebd vi\u1ebft th\u00eam m\u1ed9t s\u1ed1 note chia s\u1ebb c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c n\u1eefa c\u00f3 th\u1ec3 gi\u00fap c\u00e1c b\u1ea1n \u0111\u1ea1t \u0111i\u1ec3m cao dissertation, t\u1ea5t nhi\u00ean l\u00e0 d\u1ef1a tr\u00ean kinh nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a m\u00ecnh.<\/div>\n
Ngo\u00e0i ra, n\u1ebfu b\u1ea1n n\u00e0o c\u00f3 g\u00ec th\u1eafc m\u1eafc ho\u1eb7c g\u1eb7p v\u01b0\u1edbng m\u1eafc g\u00ec v\u1ec1 b\u00e0i dissertation khi du h\u1ecdc, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 inbox cho m\u00ecnh nh\u00e9. N\u1ebfu c\u00f3 \u0111\u1ee7 th\u1eddi gian m\u00ecnh s\u1ebd gi\u00fap \u0111\u1ee1 c\u00e1c b\u1ea1n :D Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng v\u1edbi b\u00e0i dissertation c\u1ee7a m\u00ecnh.<\/div>\n
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IV. PH\u1ee4 L\u1ee4C<\/span><\/strong><\/div>\n
D\u01b0\u1edbi \u0111\u00e2y m\u00ecnh tr\u00edch nguy\u00ean v\u0103n ph\u1ea7n “Methodology” trong b\u00e0i dissertation c\u1ee7a m\u00ecnh. Trong ph\u1ea7n n\u00e0y m\u00ecnh m\u00f4 t\u1ea3 chi ti\u1ebft qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n survey, c\u00e1c b\u1ea1n \u0111\u1ecdc tham kh\u1ea3o nh\u00e9. \u00c0, nh\u1edb l\u00e0 ch\u1ec9 tham kh\u1ea3o th\u00f4i ch\u1ee9 \u0111\u1eebng copy, kh\u00f4ng l\u00e0 d\u00ednh t\u1ed9i \u0111\u1ea1o v\u0103n \u0111\u1ea5y nh\u00e9 :D<\/div>\n
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3.4. Research design and procedure<\/span><\/em><\/div>\n
The data for this study was collected through an online survey-based procedure. A questionnaire was generated and posted online. The survey platform being used was provided by the University of Southampton (isurvey.soton.ac.uk). After being created, the online questionnaire was sent to participants via Facebook since this platform is highly relevant to the topic of this study.<\/span><\/em><\/div>\n
Since the amount of time and budget for this study was limited, a convenience sample was recruited. People who were chosen for the study were Facebook users in Vietnam who followed a Facebook page of a company which offered English courses for people. Although this might reduce the ability to generalise the results, the primary reason why this sample was chosen is because they were young Facebook users who spent much time on social networks, which were the main focus of this study (social network users). Additionally, the fact that they were following a page of a company means they had some basic understanding on Facebook advertising created by companies. With the permission of the owner of the Facebook page, the link to the online questionnaire was sent via Facebook messages to the followers of the page.<\/span><\/em><\/div>\n
All the participants were informed that their data would only be collected for academic purposes, and their information would be kept private. At the beginning of the questionnaire, the participants were given a brief definition of personalised advertising as well as some examples in order to make sure that they thoroughly understand the context of the survey. This explanation was written as below:<\/span><\/em><\/div>\n
“When you use Facebook, you usually see advertisements placed on News Feed or on the right column of the Facebook screen. These advertisements are not shown to everyone; only some specific individuals can see them.<\/span><\/em><\/div>\n
Facebook has used personal information of users (age, gender, location, interest – based on pages you like and websites you have visited…), and it uses this information to help companies create advertisements targeted to their desirable audience. For example, ads about cosmetics are only shown to women, ads about restaurants in Southampton are only shown to people in Southampton, or ads about cars are only shown to people who like pages about cars.<\/span><\/em><\/div>\n
This type of advertising is called personalised advertising. This questionnaire focuses on the impact of personalised advertising on Facebook on consumer attitude and intentions.”<\/span><\/em><\/div>\n
In the questionnaire, the participants were asked to answer the questions which measured the latent constructs of the proposed model. At the end of the questionnaire, they were required to provide their demographic information such as age, gender, the frequency of using Facebook and the period of time they had been using Facebook. The respondents could fill in the questionnaire in their own time, and the questionnaire generally took less than 10 minutes to complete.<\/span><\/em><\/div>\n
In order to encourage participation, an incentive was given to people who took part in the study. A very useful document on how to improve English writing skills was promised to be sent to participants after they complete the questionnaire. To improve the quality of the responses, the respondents were informed that they would not receive the document if they did not participate with a responsible attitude (for example, the document would not be provided if the participant gave random answers).<\/span><\/em><\/div>\n
A pre-test was conducted with 20 randomly selected participants. The first purpose of the pre-test was to make sure that the respondents could finish filling in the questionnaire in less than 10 minutes. Another purpose was to evaluate the quality of the measurement items in the questionnaire. After the pre-test, some of the wording of the questions was changed in order to reduce ambiguity. Items that have the same meanings or are confusing and difficult to understand were also removed from the questionnaire.<\/span><\/em><\/div>\n
After the data were collected, data screening was conducted in order to remove data that are not useful. Responses with too many missing values, responses with little to no variance (the standard deviation of the answers is close to zero which means almost all the answers had the same value), and responses that were completed in less than 2 minutes were all eliminated to ensure the quality of the data.<\/span><\/em><\/div>\n
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Ngu\u1ed3n: Quang Th\u1eafng<\/a><\/strong><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y 11\/6 t\u1edbi \u0111\u00e2y Quang Th\u1eafng s\u1ebd c\u00f3 bu\u1ed5i chia s\u1ebb v\u1ec1 kinh nghi\u1ec7m h\u1ecdc t\u1eadp. C\u00e1c b\u1ea1n c\u00f3 th\u1ec3 note l\u1ea1i v\u00e0 \u0111\u0103ng k\u00fd tham gia\u00a0t\u1ea1i \u0111\u00e2y nh\u00e9: https:\/\/scholarshipplanet.info\/vi\/event\/sp-offline-8-vuot-rao-can-ielts-va-cau-chuyen-kham-pha-nuoc-anh\/ T\u1ef1 gi\u1edbi thi\u1ec7u v\u1ec1 b\u1ea3n th\u00e2n m\u1ed9t ch\u00fat: M\u00ecnh l\u00e0 Quang Th\u1eafng, sinh n\u0103m 1992, c\u1ef1u du h\u1ecdc sinh \u0110\u1ea1i h\u1ecdc Southampton, n\u01b0\u1edbc Anh. N\u0103m […]<\/p>\n","protected":false},"author":11728,"featured_media":24524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1749],"tags":[],"_links":{"self":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/24523"}],"collection":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/users\/11728"}],"replies":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/comments?post=24523"}],"version-history":[{"count":5,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/24523\/revisions"}],"predecessor-version":[{"id":33911,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/24523\/revisions\/33911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/media\/24524"}],"wp:attachment":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/media?parent=24523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/categories?post=24523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/tags?post=24523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}