{"id":23974,"date":"2016-05-18T04:18:46","date_gmt":"2016-05-17T21:18:46","guid":{"rendered":"http:\/\/scholarshipplanet.info\/vi\/?p=23974"},"modified":"2017-07-09T13:24:12","modified_gmt":"2017-07-09T06:24:12","slug":"msc-marketing-management-va-cau-chuyen-xin-viec-tai-uk","status":"publish","type":"post","link":"https:\/\/scholarshipplanet.info\/vi\/msc-marketing-management-va-cau-chuyen-xin-viec-tai-uk\/","title":{"rendered":"Marketing Experience _ C\u00e2u chuy\u1ec7n xin vi\u1ec7c t\u1ea1i UK"},"content":{"rendered":"

M\u00ecnh k\u1ec3 s\u01a1 l\u01b0\u1ee3c v\u1ec1 background v\u00e0 t\u00ecnh hu\u1ed1ng xin vi\u1ec7c c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00e1c b\u1ea1n sinh vi\u00ean \u0111\u1ed1i chi\u1ebfu v\u00e0 c\u00e2n nh\u1eafc c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng bao nhi\u00eau ph\u1ea7n trong kinh nghi\u1ec7m n\u00e0y cho ho\u00e0n c\u1ea3nh m\u1ed7i b\u1ea1n.<\/p>\n

\"IMG_1812\"M\u00ecnh y\u00eau th\u00edch l\u0129nh v\u1ef1c Marketing t\u1eeb r\u1ea5t l\u00e2u, nh\u01b0ng ban \u0111\u1ea7u \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u00ecnh l\u00e0 Marketing Consultancy. M\u00ecnh theo \u0111u\u1ed5i c\u00f4ng vi\u1ec7c Market Research v\u00e0 Marketing Consultancy \u0111\u01b0\u1ee3c 4 n\u0103m \u1edf m\u1ed9t c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i \u1edf Vi\u1ec7t Nam, trong \u0111\u00f3 c\u00f3 1 n\u0103m \u0111\u1ea3m nh\u1eadn vai tr\u00f2 Marketing Communication. C\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t Marketing Consultant thi\u00ean v\u1ec1 \u201cThinker\u201d v\u00e0 \u201cAdvisor\u201d, trong khi Marketing Communication thi\u00ean v\u1ec1 \u201cDoer\u201d. T\u1eeb \u0111\u00e2y m\u00ecnh mu\u1ed1n ph\u00e1t tri\u1ec3n th\u00eam vai tr\u00f2 \u201cDoer\u201d v\u00e0 quy\u1ebft \u0111\u1ecbnh h\u1ecdc l\u00ean Th\u1ea1c S\u1ef9 v\u1edbi kh\u00f3a MSc Marketing Management \u1edf University of Southampton (UoS)<\/a><\/strong>. Sau khi t\u1ed1t nghi\u1ec7p, m\u00ecnh ki\u00ean tr\u00ec t\u00ecm vi\u1ec7c \u1edf l\u0129nh v\u1ef1c n\u00e0y \u1edf c\u00e1c v\u1ecb tr\u00ed Marketing Executive, Marketing Officer, Digital Marketing Executive, v.v. May m\u1eafn l\u00e0 m\u00ecnh kh\u00f4ng b\u1ecb h\u1ea1n ch\u1ebf v\u1ec1 r\u00e0o c\u1ea3n visa \u0111\u1ed1i v\u1edbi quy\u1ec1n l\u00e0m vi\u1ec7c \u1edf UK, v\u00ec m\u00ecnh thu\u1ed9c di\u1ec7n Dependent Visa theo ch\u1ed3ng \u0111ang h\u1ecdc PhD. Do \u0111\u00f3, m\u00ecnh kh\u00f4ng c\u1ea7n ph\u1ea3i t\u00ecm c\u00f4ng ty c\u00f3 visa sponsorship v\u00e0 c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n khi t\u00ecm vi\u1ec7c. H\u1ea7u h\u1ebft c\u00e1c job board websites (jobsites) c\u0169ng th\u00f4ng b\u00e1o l\u00e0 job seekers ph\u1ea3i c\u00f3 quy\u1ec1n l\u00e0m vi\u1ec7c \u1edf UK. M\u00ecnh r\u1ea5t mong b\u1ea1n n\u00e0o \u0111\u00e3 th\u00e0nh c\u00f4ng khi t\u00ecm vi\u1ec7c \u1edf c\u00f4ng ty sponsoring visa s\u1ebd chia s\u1ebb cho m\u1ecdi ng\u01b0\u1eddi bi\u1ebft.<\/p>\n

Quay l\u1ea1i t\u00ecnh h\u00ecnh xinh vi\u1ec7c c\u1ee7a m\u00ecnh l\u00fac \u0111\u1ea5y. M\u00ecnh t\u1ea1o profiles v\u00e0 \u0111\u0103ng CV \u1edf nhi\u1ec1u jobsites (v\u00ed d\u1ee5: MySouthamptonJobs, MyHampshireJobs, MyUkJobs, Total Jobs<\/a>, Indeed<\/a>, Reed<\/a>, CV-Library<\/a>, TalentSpa<\/a>, SimplyMarketingJobs<\/a>, GraduateJobSouth<\/a>, Monster<\/a>, v.v.). M\u00ecnh n\u1ed9p h\u1ed3 s\u01a1 cho h\u01a1n 30 v\u1ecb tr\u00ed \u0111\u0103ng tuy\u1ec3n; v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c h\u1ed3 s\u01a1 \u0111\u01b0\u1ee3c vi\u1ebft sao cho ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi t\u1eebng v\u1ecb tr\u00ed, \u0111\u1eb7c bi\u1ec7t c\u00f3 nh\u1eefng h\u1ed3 s\u01a1 m\u00ecnh m\u1ea5t h\u01a1n m\u1ed9t tu\u1ea7n \u0111\u1ec3 vi\u1ebft (t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed9 kh\u00f3 v\u00e0 y\u00eau c\u1ea7u ri\u00eang c\u1ee7a t\u1eebng c\u00f4ng ty). C\u00f3 2 c\u00f4ng ty trong s\u1ed1 n\u00e0y li\u00ean l\u1ea1c v\u1edbi m\u00ecnh \u0111\u1ec3 ph\u1ecfng v\u1ea5n; tuy nhi\u00ean m\u1ed9t c\u00f4ng ty th\u00ec gi\u1edd gi\u1ea5c l\u00e0m vi\u1ec7c kh\u00f4ng ph\u00f9 h\u1ee3p n\u00ean m\u00ecnh \u0111\u00e0nh ph\u1ea3i t\u1eeb b\u1ecf sau \u0111\u00f3, m\u1ed9t c\u00f4ng ty th\u00ec c\u00e1o l\u1ed7i l\u00e0 nh\u00e2n vi\u00ean \u0111\u1ecbnh ngh\u1ec9 vi\u1ec7c r\u00fat l\u1ea1i \u0111\u01a1n th\u00f4i vi\u1ec7c n\u00ean v\u1ecb tr\u00ed n\u00e0y kh\u00f4ng c\u1ea7n tuy\u1ec3n n\u1eefa. Tuy nhi\u00ean, m\u00ecnh nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i kh\u00e1c t\u1eeb c\u00e1c Recruitment Agents v\u00e0 Employers ch\u1ee7 \u0111\u1ed9ng \u0111i t\u00ecm \u1ee9ng vi\u00ean th\u00f4ng qua ch\u1ee9c n\u0103ng l\u1ecdc t\u00ecm profiles v\u00e0 CV c\u1ee7a \u1ee9ng vi\u00ean. 9 c\u00f4ng ty g\u1ecdi m\u00ecnh ph\u1ecfng v\u1ea5n, v\u00e0 2 trong s\u1ed1 n\u00e0y r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi mong mu\u1ed1n c\u1ee7a m\u00ecnh v\u1ec1 v\u1ecb tr\u00ed c\u00f4ng ty, gi\u1edd gi\u1ea5c v\u00e0 \u0111\u1eb7c th\u00f9 c\u00f4ng vi\u1ec7c. Ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ty n\u00e0y t\u00ecm th\u1ea5y CV c\u1ee7a m\u00ecnh tr\u00ean Reed v\u00e0 Total Jobs. C\u00e1c b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc t\u1eadp trung v\u00e0o 2 websites n\u00e0y \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm b\u1edfi c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng.<\/p>\n

\u0110\u00e1ng ti\u1ebfc l\u00e0 m\u00ecnh kh\u00f4ng c\u00f3 kinh nghi\u1ec7m th\u00e0nh c\u00f4ng khi n\u1ed9p h\u1ed3 s\u01a1 xin vi\u1ec7c. C\u00f3 th\u1ec3 v\u00ec nh\u1eefng v\u1ecb tr\u00ed \u0111\u00f3 c\u00f3 t\u00ednh c\u1ea1nh tranh cao v\u00e0 m\u00ecnh ch\u01b0a c\u00f3 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c \u1edf Anh; m\u00ecnh c\u0169ng hi\u1ec3u r\u00f5 n\u1ebfu c\u00f3 ng\u01b0\u1eddi b\u1ea3n x\u1ee9 hay Ch\u00e2u \u00c2u c\u00f3 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u00ecnh th\u00ec h\u1ecd s\u1ebd attractive h\u01a1n m\u00ecnh nhi\u1ec1u. Nh\u01b0ng nh\u01b0 v\u1eady c\u0169ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c vi\u1ec7c \u1edf Anh khi c\u01a1 duy\u00ean \u0111\u1ebfn v\u1edbi b\u1ea1n nh\u01b0 m\u00ecnh. C\u01a1 duy\u00ean \u0111\u1ebfn v\u1edbi m\u00ecnh khi 2 c\u00f4ng ty \u0111\u00f3 t\u00ecm th\u1ea5y CV c\u1ee7a m\u00ecnh v\u00e0 cho m\u00ecnh c\u01a1 h\u1ed9i ph\u1ecfng v\u1ea5n. M\u00ecnh nh\u1eadn \u0111\u01b0\u1ee3c offer c\u1ee7a c\u1ea3 2 c\u00f4ng ty sau 3 v\u00f2ng ph\u1ecfng v\u1ea5n v\u00e0 test, trong \u0111\u00f3 m\u00ecnh accep offer c\u1ee7a c\u00f4ng ty \u0111\u00e3 cho m\u00ecnh offer tr\u01b0\u1edbc. M\u00ecnh mu\u1ed1n chia s\u1ebb ch\u1ee7 y\u1ebfu v\u1ec1 kinh nghi\u1ec7m ph\u1ecfng v\u1ea5n v\u00e0 l\u00e0m test. C\u00f3 5 b\u00ed quy\u1ebft m\u00ecnh \u0111\u00fac r\u00fat \u0111\u01b0\u1ee3c:<\/strong><\/em><\/p>\n

\"IMG_1589\"<\/p>\n

1. BE RATIONAL<\/strong><\/p>\n

Justify your eligibility with STARR \u2013 Situation Task Action Result Reflection<\/em><\/p>\n

M\u00ecnh \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y r\u1ea5t nhi\u1ec1u khi tr\u1ea3 l\u1eddi ph\u1ecfng v\u1ea5n v\u00e0 c\u1ea3m th\u1ea5y c\u00f3 hi\u1ec7u qu\u1ea3 (c\u0103n c\u1ee9 v\u00e0o ph\u1ea3n \u1ee9ng v\u00e0 s\u1eafc m\u1eb7t c\u1ee7a interviewer). \u0110\u1ea3m b\u1ea3o 5 y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a m\u00ecnh th\u00eam s\u1ee9c thuy\u1ebft ph\u1ee5c v\u00e0 th\u1ef1c t\u1ebf.<\/p>\n

Interviewer h\u1ecfi m\u00ecnh v\u1ec1 kh\u1ea3 n\u0103ng l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t marketing campaign. M\u00ecnh \u0111\u01b0a ra m\u1ed9t marketing campaign t\u1eebng th\u1ef1c hi\u1ec7n \u1edf c\u00f4ng vi\u1ec7c tr\u01b0\u1edbc \u0111\u00e2y.<\/em><\/p>\n

– SITUATION: ho\u00e0n c\u1ea3nh v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u00f3.<\/p>\n

– TASK: t\u1eeb \u0111\u00f3 m\u00ecnh research market, brainstorm idea, plan budget v\u00e0 x\u00e1c \u0111\u1ecbnh nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 (th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng m\u00ecnh x\u00e1c \u0111\u1ecbnh task t\u1eeb situation, ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 k\u1ec3 l\u1ea1i task m\u00ecnh \u0111\u01b0\u1ee3c Manager giao, t\u1eeb \u0111\u00e2y th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng ho\u1ea1ch \u0111\u1ecbnh, qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 t\u1ef1 l\u00e0m vi\u1ec7c m\u1ed9t m\u00ecnh kh\u00f4ng c\u1ea7n nhi\u1ec1u support\/guidance c\u1ee7a Manager).<\/p>\n

– ACTION: nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3, vd: marketing channels, tools, messages, agencies\/suppliers, problems and solutions, how to measure effects (m\u00ecnh nh\u1ea5n m\u1ea1nh nh\u1eefng y\u1ebfu t\u1ed1 cu\u1ed1i \u0111\u1ec3 khi\u1ebfn c\u00e2u tr\u1ea3 l\u1eddi s\u00e1t th\u1ef1c t\u1ebf v\u00e0 th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng x\u1eed l\u00fd kh\u00f3 kh\u0103n)<\/p>\n

– RESULT: chi\u1ebfn d\u1ecbch n\u00e0y gi\u00fap c\u00f4ng ty t\u0103ng bao nhi\u00eau danh thu, danh ti\u1ebfng, kh\u00e1ch h\u00e0ng (c\u1ea3 t\u1ed1t l\u1eabn x\u1ea5u, n\u1ebfu k\u1ebft qu\u1ea3 kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1t th\u00ec \u0111\u00fac r\u00fat kinh nghi\u1ec7m cho chi\u1ebfn d\u1ecbch sau)<\/p>\n

– REFLECTION: y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 b\u1ecb b\u1ecf qua v\u00ec th\u1eddi gian \u0111\u1ec3 bao h\u00e0m 4 y\u1ebfu t\u1ed1 tr\u00ean \u0111\u00e3 kh\u00e1 d\u00e0i r\u1ed3i, nh\u01b0ng m\u00ecnh ngh\u0129 n\u00ean c\u1ed1 g\u1eafng nh\u1ea5n m\u1ea1nh y\u1ebfu t\u1ed1 n\u00e0y. L\u00fac n\u00e0y, m\u00ecnh t\u00f3m l\u1ea1i l\u00e0 t\u1eeb kinh nghi\u1ec7m \u0111\u00f3, m\u00ecnh \u0111\u00e3 ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n nh\u01b0 th\u1ebf n\u00e0o, h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c th\u00eam k\u1ef9 n\u0103ng g\u00ec, v\u00e0 nh\u1ea5n m\u1ea1nh nh\u1eefng k\u1ef9 n\u0103ng s\u1ebd gi\u00fap m\u00ecnh \u00e1p d\u1ee5ng v\u00e0o c\u00f4ng vi\u1ec7c \u0111ang \u1ee9ng tuy\u1ec3n. B\u1edfi v\u00ec, m\u1ee5c \u0111\u00edch c\u1ee7a c\u00e2u h\u1ecfi n\u00e0y kh\u00f4ng ph\u1ea3i ch\u1ec9 \u0111\u1ec3 bi\u1ebft b\u1ea1n \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c g\u00ec, m\u00e0 l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p \u0111\u01b0\u1ee3c g\u00ec cho c\u00f4ng vi\u1ec7c n\u00e0y t\u1eeb kinh nghi\u1ec7m c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u1ec3 n\u00f3i h\u1ebft c\u1ea3 5 y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 r\u1ea5t d\u00e0i, nh\u01b0ng interviewer s\u1ebd kh\u00f4ng \u0111\u1ee7 ki\u00ean nh\u1eabn \u0111\u1ec3 nghe h\u1ebft, c\u00f3 th\u1ec3 ng\u1eaft v\u00e0 khi\u1ebfn b\u1ea1n m\u1ea5t \u0111i m\u1ea1ch \u00fd t\u01b0\u1edfng. Cho n\u00ean m\u00ecnh r\u00e1ng ch\u1ec9 n\u00f3i trong 2-3 ph\u00fat, l\u01b0\u1edbt S-T, ch\u00fa tr\u1ecdng h\u01a1n v\u00e0o A-R-R, v\u00e0 ch\u1ec9 n\u00eau nh\u1eefng chi ti\u1ebft quan tr\u1ecdng nh\u1ea5t th\u1ec3 hi\u1ec7n k\u1ef9 n\u0103ng m\u00e0 m\u00ecnh ngh\u0129 l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng vi\u1ec7c \u1ee9ng tuy\u1ec3n.<\/p>\n

2. BE PURPOSIVE<\/strong><\/p>\n

Have clear ambition of your career progress and contribution to the company.<\/em><\/p>\n

Interviewer h\u1ecfi m\u00ecnh: What do you see yourself in the next five years?<\/em><\/strong><\/p>\n

M\u00ecnh ngh\u0129 h\u1ecd kh\u00f4ng ch\u1ec9 mu\u1ed1n bi\u1ebft m\u00ecnh c\u00f3 tham v\u1ecdng trong c\u00f4ng vi\u1ec7c hay kh\u00f4ng m\u00e0 c\u00f2n xem m\u00ecnh c\u00f3 \u0111\u01b0\u1eddng h\u01b0\u1edbng c\u1ee5 th\u1ec3 v\u00e0 th\u1ef1c t\u1ebf \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c tham v\u1ecdng \u0111\u00f3 hay kh\u00f4ng. T\u00f3m l\u1ea1i, n\u00ean th\u1ec3 hi\u1ec7n l\u00e0 m\u00ecnh S\u1ed1ng C\u00f3 M\u1ee5c Ti\u00eau v\u00e0 \u0110\u1ecbnh H\u01b0\u1edbng. V\u00ec v\u1eady, m\u00ecnh c\u0169ng Dream Big l\u00e0 m\u00ecnh c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh Marketing Director c\u1ee7a Pairview v\u00e0o 5 n\u0103m t\u1edbi.
\n– M\u00ecnh \u0111\u01b0a ra m\u1ed9t c\u00e1i plan s\u1ebd l\u00e0m g\u00ec \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed n\u00e0y (e.g. not only finish the job but also think further for the company development, take challenge and be willing to assume a higher responsibility when asked to prove my capabilities, proactively learn more advanced & managerial skills to pursue a higher position).
\n– M\u00ecnh c\u0169ng n\u00eau l\u00fd do m\u00ecnh ngh\u0129 l\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ambition n\u00e0y (v\u00ed d\u1ee5: \u1edf c\u00f4ng vi\u1ec7c tr\u01b0\u1edbc, m\u00ecnh th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng h\u1ecdc h\u1ecfi nhanh, c\u1ea7u ti\u1ebfn, s\u1eb5n s\u00e0ng ti\u1ebfp nh\u1eadn th\u1eed th\u00e1ch, \u0111\u00e3 \u0111\u01b0\u1ee3c th\u0103ng ti\u1ebfn, khen th\u01b0\u1edfng. N\u00f3i chung, m\u00ecnh r\u00e1ng x\u00e2u chu\u1ed7i h\u1ebft nh\u1eefng th\u00e0nh t\u00edch \u1edf c\u00f4ng vi\u1ec7c tr\u01b0\u1edbc \u0111\u1ec3 th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n.
\n– Tuy nhi\u00ean \u0111\u00f3 l\u00e0 t\u01b0\u01a1ng lai xa, m\u00ecnh k\u00e9o h\u1ecd v\u1ec1 v\u1edbi th\u1ef1c t\u1ebf v\u00e0 n\u00eau l\u00ean nh\u1eefng g\u00ec m\u00ecnh c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong 3-6 th\u00e1ng \u0111\u1ea7u ti\u00ean l\u00e0m vi\u1ec7c, \u0111\u1ec3 ch\u1ee9ng t\u1ecf b\u1ea3n th\u00e2n v\u00e0 v\u01b0\u1ee3t qua probation period. M\u00ecnh c\u0169ng \u0111\u01b0a ra nh\u1eadn x\u00e9t v\u1ec1 website, social media pages c\u1ee7a cty, positioning v\u00e0 products c\u1ee7a cty, v\u00e0 \u0111\u1ec1 xu\u1ea5t m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng marketing \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00f4ng ty.<\/p>\n

T\u00f3m l\u1ea1i, h\u00e3y c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p th\u1ef1c t\u1ebf v\u00e0 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n c\u00f9ng v\u1edbi c\u00f4ng ty. C\u00f4ng ty c\u00f3 ph\u00e1t tri\u1ec3n th\u00ec b\u1ea3n th\u00e2n m\u1edbi c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c.<\/p>\n

3. BE EMOTIONAL<\/strong>
\n<\/strong><\/p>\n

Emotion touches the audience\u2019s heart. Bring emotion to your offer (yourself).<\/em><\/p>\n

Trong 10 adverts b\u1ea1n xem v\u00e0 ngh\u0129 \u201cm\u00ecnh s\u1ebd mua x\u00e0i th\u1eed c\u00e1i n\u00e0y\u201d, c\u00f3 bao nhi\u00eau c\u00e1i b\u1ea1n c\u00f3 \u00fd \u0111\u1ecbnh mua ch\u1ec9 v\u00ec \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o l\u00e0 good quality\/function. M\u00ecnh th\u00ec 10\/10 kh\u00f4ng ph\u1ea3i do m\u1ea9u qu\u1ea3ng c\u00e1o b\u1ea3o l\u00e0 s\u1ea3n ph\u1ea9m t\u1ed1t, m\u00e0 th\u01b0\u1eddng v\u00ec m\u00ecnh c\u00f3 \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi n\u00f3 th\u00f4ng qua th\u00f4ng \u0111i\u1ec7p, c\u00e1ch th\u1ee9c n\u00f3 truy\u1ec1n t\u1ea3i, hay n\u00f3i c\u00e1ch kh\u00e1c, m\u00ecnh c\u00f3 c\u1ea3m t\u00ecnh v\u00e0 c\u00f3 th\u1ec3 li\u00ean h\u1ec7 b\u1ea3n th\u00e2n v\u1edbi s\u1ea3n ph\u1ea9m th\u00f4ng qua th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o. Khi m\u00ecnh h\u1ecdc marketing \u1edf UoS, m\u00ecnh \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh theo c\u1ea3m x\u00fac, v\u00e0 sau \u0111\u00f3 gi\u1ea3i th\u00edch nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00f3 b\u1eb1ng l\u00fd l\u1ebd ph\u00f9 h\u1ee3p. Employer th\u00ec kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng th\u00f4ng th\u01b0\u1eddng v\u00e0 s\u1ebd \u00edt c\u1ea3m t\u00ednh v\u00ec h\u1ecd tuy\u1ec3n ng\u01b0\u1eddi \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c v\u00e0 mang l\u1ea1i doanh thu cho cty, nh\u01b0ng m\u00ecnh ngh\u0129 g\u00e2y d\u1ef1ng c\u1ea3m t\u00ecnh v\u1edbi interviewer s\u1ebd c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1ed1t \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd n\u1ebfu nh\u01b0 h\u1ecd \u0111ang c\u00e2n nh\u1eafc gi\u1eefa m\u00ecnh v\u00e0 m\u1ed9t \u1ee9ng vi\u00ean t\u01b0\u01a1ng \u0111\u01b0\u01a1ng.<\/p>\n

M\u1ed7i b\u1ea1n s\u1ebd c\u00f3 c\u00e1ch g\u00e2y c\u1ea3m t\u00ecnh kh\u00e1c nhau, m\u00ecnh th\u00ec c\u1ed1 g\u1eafng g\u00e2y \u1ea5n t\u01b0\u1ee3ng b\u1eb1ng ni\u1ec1m \u0111am m\u00ea c\u1ee7a m\u00ecnh v\u1edbi marketing v\u00e0 c\u00f4ng vi\u1ec7c n\u00e0y. V\u00ec m\u00ecnh c\u00f3 s\u1ef1 y\u00eau th\u00edch th\u1ef1c s\u1ef1 n\u00ean th\u1ec3 hi\u1ec7n n\u00f3 c\u0169ng d\u1ec5 v\u00e0 t\u1ef1 nhi\u00ean. V\u00ed d\u1ee5: m\u00ecnh b\u1ea3o l\u00e0 m\u00ecnh \u0111\u00e3 \u0111eo \u0111u\u1ed5i l\u0129nh v\u1ef1c n\u00e0y 4-5 r\u1ed3i v\u00e0 c\u00f2n h\u1ecdc l\u00ean cao \u0111\u1ec3 hi\u1ec3u v\u00e0 c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. M\u00ecnh t\u1ed1t nghi\u1ec7p \u0111\u01b0\u1ee3c 3 th\u00e1ng v\u00e0 ch\u1ec9 t\u00ecm vi\u1ec7c \u1edf c\u00e1c v\u1ecb tr\u00ed n\u00e0y, d\u00f9 g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n nh\u01b0ng m\u00ecnh ch\u01b0a t\u1eeb b\u1ecf. H\u1ecd h\u1ecfi t\u1ea1i sao, m\u00ecnh tr\u1ea3 l\u1eddi l\u00e0: Marketing creates additional value for the product and drive greater business successes, v.v. C\u00e1c b\u1ea1n h\u00e3y t\u1ef1 suy ng\u1eabm c\u00e1ch th\u1ee9c g\u00e2y c\u1ea3m t\u00ecnh c\u1ee7a ri\u00eang m\u00ecnh nha.<\/p>\n

4. BE DIFFERENTIAL
\n<\/strong><\/p>\n

Differentiate your colour<\/em><\/p>\n

M\u1ed7i ng\u01b0\u1eddi c\u00f3 m\u1ed9t c\u00e1 t\u00ednh, s\u1eafc th\u00e1i ri\u00eang, n\u00ean b\u1ea1n \u0111\u1eebng ng\u1ea1i th\u1ec3 hi\u1ec7n n\u00f3. M\u00ecnh ngh\u0129 nh\u01b0 th\u1ebf s\u1ebd gi\u00fap interviewer d\u1ec5 d\u00e0ng ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi nh\u1eefng \u1ee9ng vi\u00ean kh\u00e1c. V\u00e0 quan tr\u1ecdng l\u00e0 nh\u1ea5n m\u1ea1nh c\u00e1 t\u00ednh \u0111\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng vi\u1ec7c b\u1ea1n \u1ee9ng tuy\u1ec3n nh\u01b0 th\u1ebf n\u00e0o. Quan tr\u1ecdng h\u01a1n n\u1eefa l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee9ng minh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u00f3 \u0111\u00e3 gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng trong c\u00f4ng vi\u1ec7c tr\u01b0\u1edbc nh\u01b0 th\u1ebf n\u00e0o. C\u00f3 th\u1ec3 b\u1ea1n s\u00e1ng t\u1ea1o, h\u00e0i h\u01b0\u1edbc, linh ho\u1ea1t, n\u0103ng \u0111\u1ed9ng, \u0103n n\u00f3i gi\u1ecfi, c\u1ea9n th\u1eadn, \u0111\u1ec3 \u00fd chi ti\u1ebft\u2026<\/p>\n

H\u1ecd h\u1ecfi m\u00ecnh: \u201cGive 3 words that best describe yourself\u201d<\/em>. C\u00e2u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u1ecfi khi ph\u1ecfng v\u1ea5n l\u1eafm. M\u00ecnh \u0111\u01b0a ra 3 t\u1eeb, m\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 Positive. M\u00ecnh gi\u1ea3i th\u00edch l\u00e0 b\u1ea3n t\u00ednh kh\u00e1 l\u1ea1c quan v\u00e0 c\u00f3 suy ngh\u0129 t\u00edch c\u1ef1c. S\u1ef1 l\u1ea1c quan n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c nh\u1edd m\u00ecnh \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u kh\u00f3 kh\u0103n v\u00e0 \u00e1p l\u1ef1c trong c\u00f4ng vi\u1ec7c c\u0169, t\u1eeb \u0111\u00f3 m\u00ecnh r\u00fat ra ch\u1ec9 c\u00f3 l\u1ea1c quan m\u1edbi gi\u00fap m\u00ecnh v\u01b0\u1ee3t qua kh\u00f3 khan v\u00e0 tr\u1edf n\u00ean ti\u1ebfn b\u1ed9. \u0110\u00f3 l\u00e0 l\u00fd do m\u00ecnh s\u00e1t c\u00e1nh c\u00f9ng v\u1edbi c\u00e1c \u0111\u1ed3ng nghi\u1ec7p c\u0169 qua nhi\u1ec1u bi\u1ebfn c\u1ed1 v\u00e0 c\u1ed1ng hi\u1ebfn cho c\u00f4ng ty su\u1ed1t 4 n\u0103m. \u0110i\u1ec1u \u0111\u00f3 ch\u1ee9ng t\u1ecf c\u00f4ng vi\u1ec7c gi\u00fap m\u00ecnh tr\u01b0\u1edfng th\u00e0nh v\u00e0 m\u00ecnh hy v\u1ecdng s\u1ebd tr\u01b0\u1edfng th\u00e0nh h\u01a1n n\u1eefa v\u1edbi c\u00f4ng vi\u1ec7c n\u00e0y. T\u00f3m l\u1ea1i, b\u1ea1n n\u00ean c\u1ed1 g\u1eafng th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh b\u1ea3n th\u00e2n. M\u1ed9t trong nh\u1eefng c\u00e1ch g\u00e2y c\u1ea3m t\u00ecnh l\u00e0 tell your own story b\u1edfi v\u00ec n\u00f3 r\u1ea5t th\u1eadt v\u00e0 interviewer c\u00f3 th\u1ec3 li\u00ean h\u1ec7 b\u1ea3n th\u00e2n h\u1ecd v\u1edbi b\u1ea1n.<\/p>\n

5. LEARN WELL WHEN YOU ARE LEARNING<\/strong><\/p>\n

B\u00ed quy\u1ebft cu\u1ed1i c\u00f9ng n\u00e0y kh\u00f4ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn k\u1ef9 n\u0103ng tr\u1ea3 l\u1eddi ph\u1ecfng v\u1ea5n. Nh\u01b0ng n\u00f3 l\u00e0 b\u00ed quy\u1ebft s\u1ed1ng c\u00f2n v\u1edbi m\u00ecnh. M\u00ecnh r\u1ea5t m\u1eebng l\u00e0 \u0111\u00e3 t\u1eadp trung h\u1ecdc h\u00e0nh khi v\u1eabn \u0111ang h\u1ecdc MSc Marketing Management. Ch\u1eafc v\u00ec s\u1ef1 y\u00eau th\u00edch \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c n\u00e0y, n\u00ean m\u00ecnh \u0111\u00e3 h\u1ecdc kh\u00f4ng ch\u1ec9 v\u00ec ho\u00e0n th\u00e0nh assignment hay exam m\u00e0 \u0111\u1ec3 hi\u1ec3u r\u00f5 r\u00e0ng h\u01a1n, s\u00e2u s\u1eafc h\u01a1n. V\u00e0 khi \u0111i ph\u1ecfng v\u1ea5n nh\u1eefng v\u00f2ng \u0111\u1ea7u, m\u00ecnh \u0111\u00e3 b\u1ecb h\u1ecfi to\u00e0n li\u00ean quan \u0111\u1ebfn nh\u1eefng c\u00e1i \u0111\u00e3 h\u1ecdc. M\u00ecnh r\u1ea5t b\u1ea5t ng\u1edd, kh\u00f4ng ph\u1ea3i v\u00ec tr\u00fang t\u1ee7, m\u00e0 v\u00ec nh\u1eefng ki\u1ebfn th\u1ee9c m\u00ecnh \u0111\u01b0\u1ee3c h\u1ecdc \u1edf tr\u01b0\u1eddng l\u1ea1i s\u00e1t th\u1ef1c t\u1ebf \u0111\u1ebfn v\u1eady (d\u0129 nhi\u00ean \u0111i\u1ec1u n\u00e0y s\u1ebd kh\u00e1c t\u00f9y l\u0129nh v\u1ef1c v\u00e0 c\u00f4ng ty).<\/p>\n

\u1ede v\u00f2ng cu\u1ed1i c\u00f9ng l\u00e0 m\u1ed9t problem-solving test, h\u1ecd \u0111\u01b0a ra case study v\u1ec1 m\u1ed9t c\u00f4ng ty gi\u1ea3 \u0111\u1ecbnh. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00f4ng ty Airline \u0111ang mu\u1ed1n thi\u1ebft l\u1eadp \u0111\u01b0\u1eddng bay \u0111\u1ebfn m\u1ed9t h\u00f2n \u0111\u1ea3o m\u1edbi \u1edf gi\u1eefa Atlantic. Gi\u1ea3 s\u1eed m\u00ecnh l\u00e0 Marketing Manager, b\u00ean c\u1ea1nh m\u00ecnh c\u00f2n c\u00f3 8 managers kh\u00e1c. M\u00ecnh ph\u1ea3i l\u00ean marketing strategy l\u00e0m sao \u0111\u1ec3 promote c\u00e1i flight route n\u00e0y, bao g\u1ed3m, target customers, positioning, marketing channels to target them, what is the campaign and message, design poster and slogan for the campaign, how to deal with competitors, how much is expected profit and ROI, how to ensure the plan will work, what aircraft used for the route, flight fare. B\u00ean c\u1ea1nh \u0111\u00f3, m\u00ecnh \u0111\u01b0\u1ee3c cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c lo\u1ea1i aircraft, c\u00e1c chi ph\u00ed cho m\u1ed9t chuy\u1ebfn bay, b\u00e1o c\u00e1o l\u00e0m vi\u1ec7c c\u1ee7a c\u00e1c managers kia v\u1ec1 supply chain, airport, engine, human resource, risk management. R\u1ea5t nhi\u1ec1u th\u00f4ng tin, v\u00e0 ph\u1ea3i n\u00f3i l\u00e0 m\u00ecnh \u0111\u00e3 b\u1ecb cho\u00e1ng h\u1ebft 5 ph\u00fat \u0111\u1ea7u. Nh\u01b0ng sau khi b\u00ecnh t\u0129nh \u0111\u1ecdc h\u1ebft documents, m\u00ecnh c\u0169ng l\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 t\u00ednh to\u00e1n cost, profit, ROI, brainstorm ideas for the marketing campaign, cu\u1ed1i c\u00f9ng tr\u00ecnh b\u00e0y tr\u00ean flip charts v\u00e0 thuy\u1ebft tr\u00ecnh cho interviewers.<\/p>\n

\u0110i\u1ec1u g\u00ec \u0111\u00e3 khi\u1ebfn m\u00ecnh gi\u1eef \u0111\u01b0\u1ee3c b\u00ecnh t\u0129nh v\u00e0 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1i test n\u00e0y. V\u00ec d\u1ea1ng case study n\u00e0y m\u00ecnh \u0111\u00e3 l\u00e0m nhi\u1ec1u l\u1ea7n trong l\u1edbp h\u1ecdc m\u00f4n Strategic Marketing Decision v\u00e0 l\u00e0m exam m\u00f4n n\u00e0y. V\u00ec v\u1eady, h\u00e3y h\u1ecdc h\u00e0nh th\u1ef1c s\u1ef1 khi b\u1ea1n \u0111ang \u0111i h\u1ecdc nh\u00e9.<\/p>\n

M\u00ecnh \u0111\u00e3 vi\u1ebft note n\u00e0y \u0111\u1ec3 chia s\u1ebb v\u1edbi Vietnamese Society at UoS<\/a> \u1edf trang Facebook c\u1ee7a h\u1ed9i v\u00e0o th\u00e1ng 1\/2015 khi m\u00ecnh m\u1edbi nh\u1eadn job offer c\u1ee7a Pairview. M\u00ecnh r\u1ea5t vui \u0111\u01b0\u1ee3c \u0111\u0103ng l\u1ea1i chia s\u1ebb n\u00e0y \u1edf tr\u00ean Scholarship Planet v\u00e0 hi v\u1ecdng s\u1ebd ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u b\u1ea1n sinh vi\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong h\u00e0nh tr\u00ecnh du h\u1ecdc v\u00e0 t\u00ecm \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c m\u01a1 \u01b0\u1edbc.<\/p>\n

————————————————————<\/p>\n

\u0110\u1ed7 H\u1ed3ng H\u1ea3i Y\u1ebfn<\/b><\/span><\/a><\/p>\n

Senior Marketing Executive – <\/em>Pairview Training Services<\/em><\/p>\n

T\u1ed1t nghi\u1ec7p MSc Marketing Management – University of Southampton (10\/2014)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00ecnh k\u1ec3 s\u01a1 l\u01b0\u1ee3c v\u1ec1 background v\u00e0 t\u00ecnh hu\u1ed1ng xin vi\u1ec7c c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00e1c b\u1ea1n sinh vi\u00ean \u0111\u1ed1i chi\u1ebfu v\u00e0 c\u00e2n nh\u1eafc c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng bao nhi\u00eau ph\u1ea7n trong kinh nghi\u1ec7m n\u00e0y cho ho\u00e0n c\u1ea3nh m\u1ed7i b\u1ea1n. M\u00ecnh y\u00eau th\u00edch l\u0129nh v\u1ef1c Marketing t\u1eeb r\u1ea5t l\u00e2u, nh\u01b0ng ban \u0111\u1ea7u \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p […]<\/p>\n","protected":false},"author":11728,"featured_media":24003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1981,1760],"tags":[],"_links":{"self":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/23974"}],"collection":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/users\/11728"}],"replies":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/comments?post=23974"}],"version-history":[{"count":5,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/23974\/revisions"}],"predecessor-version":[{"id":34025,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/23974\/revisions\/34025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/media\/24003"}],"wp:attachment":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/media?parent=23974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/categories?post=23974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/tags?post=23974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}