{"id":20586,"date":"2016-01-06T07:00:15","date_gmt":"2016-01-06T00:00:15","guid":{"rendered":"http:\/\/scholarshipplanet.info\/vi\/?p=20586"},"modified":"2015-12-19T23:59:27","modified_gmt":"2015-12-19T16:59:27","slug":"pr-va-marketing-nganh-nao-danh-cho-ban","status":"publish","type":"post","link":"https:\/\/scholarshipplanet.info\/vi\/pr-va-marketing-nganh-nao-danh-cho-ban\/","title":{"rendered":"PR v\u00e0 Marketing &#8211; Ng\u00e0nh n\u00e0o d\u00e0nh cho b\u1ea1n?"},"content":{"rendered":"<p>Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ng\u00e0nh truy\u1ec1n th\u00f4ng th\u01b0\u1eddng l\u00e0m v\u1ec1 m\u1ea3ng quan h\u1ec7 c\u00f4ng ch\u00fang (PR) ho\u1eb7c Marketing.\u00a0PR t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7, trong khi marketing t\u00edch c\u1ef1c qu\u1ea3ng b\u00e1 c\u00f4ng ty ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u.\u00a0Vi\u1ec7c ch\u1ecdn l\u1ef1a l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi b\u1ea1n c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp l\u00ean nh\u1eefng kh\u00f3a h\u1ecdc m\u00e0 b\u1ea1n s\u1ebd l\u1ef1a ch\u1ecdn, do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u r\u00f5 \u0111ich \u0111\u1ebfn mong mu\u1ed1n c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n<h5><strong>1. Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang (PR)<\/strong><\/h5>\n<figure id=\"attachment_20614\" aria-describedby=\"caption-attachment-20614\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/scholarshipplanet.info\/vi\/wp-content\/uploads\/2015\/12\/14404860621798.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20614\" src=\"https:\/\/scholarshipplanet.info\/vi\/wp-content\/uploads\/2015\/12\/14404860621798.jpg\" alt=\"Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang (PR)\" width=\"700\" height=\"452\" title=\"\" srcset=\"https:\/\/scholarshipplanet.info\/vi\/wp-content\/uploads\/2015\/12\/14404860621798.jpg 4800w, https:\/\/scholarshipplanet.info\/vi\/wp-content\/uploads\/2015\/12\/14404860621798-394x254.jpg 394w, https:\/\/scholarshipplanet.info\/vi\/wp-content\/uploads\/2015\/12\/14404860621798-300x194.jpg 300w, https:\/\/scholarshipplanet.info\/vi\/wp-content\/uploads\/2015\/12\/14404860621798-768x495.jpg 768w, https:\/\/scholarshipplanet.info\/vi\/wp-content\/uploads\/2015\/12\/14404860621798-1024x660.jpg 1024w, https:\/\/scholarshipplanet.info\/vi\/wp-content\/uploads\/2015\/12\/14404860621798-1920x1238.jpg 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-20614\" class=\"wp-caption-text\">Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang (PR)<\/figcaption><\/figure>\n<p>Quan h\u1ec7 c\u00f4ng x\u00e2y d\u1ef1ng, c\u1ea3i thi\u1ec7n v\u00e0 duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c v\u1edbi nhi\u1ec1u b\u00ean kh\u00e1c nhau.\u00a0Ngh\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0, quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f4ng ty truy\u1ec1n th\u00f4ng v\u00e0 quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi lao \u0111\u1ed9ng.<\/p>\n<p><a href=\"http:\/\/www.prsa.org\/jobcenter\/career_resources\/career_level\/entry_level\/public_relations_careers\/\" target=\"_blank\" rel=\"nofollow noopener\">The Public Relations Society of America<\/a> (PRSA) li\u1ec7t k\u00ea 8 c\u00f4ng vi\u1ec7c ch\u00ednh d\u00e0nh cho nh\u1eefng ai theo \u0111u\u1ed5i s\u1ef1 nghi\u1ec7p PR:<\/p>\n<p><strong style=\"line-height: 1.5;\">1. Thi\u1ebft l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh<\/strong><span style=\"line-height: 1.5;\">.C\u00e1c chuy\u00ean gia PR l\u00e0m vi\u1ec7c v\u1edbi m\u1ecdi ng\u01b0\u1eddi t\u1eeb kh\u1eafp c\u00e1c ban trong c\u00f4ng ty, bao g\u1ed3m c\u1ea3 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh, \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch c\u00e1c ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n<p><strong>2. C\u00e1c m\u1ed1i quan h\u1ec7<\/strong>.Nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong PR ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi qu\u1ea3n l\u00fd, nh\u00e2n vi\u00ean n\u1ed9i b\u1ed9 v\u00e0 c\u00e1c b\u00ean li\u00ean quan b\u00ean ngo\u00e0i, thu th\u1eadp th\u00f4ng tin t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau \u0111\u1ec3 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t.<\/p>\n<p><strong>3. Vi\u1ebft v\u00e0 ch\u1ec9nh s\u1eeda.<\/strong>Ngh\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c chu\u1ea9n b\u1ecb th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, b\u1ea3n tin c\u1ee7a nh\u00e2n vi\u00ean, k\u1ecbch b\u1ea3n phim, b\u00e1o c\u00e1o, t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c b\u00e0i b\u00e1o tr\u00ean t\u1ea1p ch\u00ed, bao g\u1ed3m vi\u1ec7c vi\u1ebft l\u00e1ch v\u00e0 ch\u00ednh s\u1eeda c\u00e1c nhi\u1ec7m v\u1ee5 kh\u00e1c.<\/p>\n<p><strong>4. \u0102n n\u00f3i<\/strong>.Bao g\u1ed3m giao ti\u1ebfp v\u00e0 n\u00f3i tr\u01b0\u1edbc c\u00f4ng ch\u00fang l\u00e0 hai k\u1ef9 n\u0103ng quan tr\u1ecdng cho s\u1ef1 nghi\u1ec7p PR th\u00e0nh c\u00f4ng.<\/p>\n<p><strong>5. M\u1ea1ng l\u01b0\u1edbi th\u00f4ng tin.<\/strong>Chuy\u00ean gia PR x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi nh\u1eefng ng\u01b0\u1eddi quan thu\u1ed9c l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng v\u00e0 ngu\u1ed3n th\u00f4ng tin quan tr\u1ecdng kh\u00e1c.H\u1ecd hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n<p><strong>6. S\u1ea3n xu\u1ea5t.<\/strong>Ngh\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang th\u01b0\u1eddng kh\u00f4ng \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 video ho\u1eb7c s\u1ea3n xu\u1ea5t k\u1ef9 thu\u1eadt s\u1ed1, nh\u01b0ng c\u00e1c chuy\u00ean gia PR c\u1ea7n ph\u1ea3i bi\u1ebft l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p.<\/p>\n<p><strong>7. T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/strong>.C\u00e1c b\u1ed9 ph\u1eadn PR t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u1ecdp b\u00e1o v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t kh\u00e1c, bao g\u1ed3m c\u00e1c h\u1ed9i ngh\u1ecb th\u01b0\u01a1ng m\u1ea1i, c\u00e1c cu\u1ed9c thi, c\u00e1c bu\u1ed5i l\u1ec5 kh\u00e1nh th\u00e0nh v\u00e0 c\u00e1c d\u1ecbp kh\u00e1c.<\/p>\n<p><strong>8. Nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1.<\/strong>Ngo\u00e0i ra \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin th\u00f4ng qua c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n, c\u00e1c chuy\u00ean gia PR s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 c\u00e1c cu\u1ed9c \u0111i\u1ec1u tra \u0111\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u00fd ki\u1ebfn.H\u1ecd s\u1eed d\u1ee5ng c\u00e1c nghi\u00ean c\u1ee9u \u0111\u1ec3 cung c\u1ea5p l\u1eddi khuy\u00ean v\u1ec1 h\u01b0\u1edbng ph\u00e1t tri\u1ec3n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/p>\n<p>H\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh ngh\u1ec1 PR b\u1eaft \u0111\u1ea7u v\u1edbi v\u1ecb tr\u00ed nh\u01b0 &#8220;chuy\u00ean gia truy\u1ec1n th\u00f4ng&#8221; ho\u1eb7c &#8221; chuy\u00ean gia quan h\u1ec7 c\u00f4ng ch\u00fang&#8221;, v\u1edbi c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c n\u00e0y sau \u0111\u00f3 ti\u1ebfn t\u1edbi c\u00e1c v\u1ecb tr\u00ed nh\u01b0 gi\u00e1m \u0111\u1ed1c PR, qu\u1ea3n l\u00fd ho\u1eb7c ph\u00f3 ch\u1ee7 t\u1ecbch.\u00a0M\u1ed9t b\u1eb1ng \u0111\u1ea1i h\u1ecdc l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang.\u00a0\u0110\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng<a href=\"http:\/\/online.udayton.edu\/comm\/communications-masters-degree\/careers\" target=\"_blank\" rel=\"nofollow noopener\"> th\u1ea1c s\u0129 ng\u00e0nh Truy\u1ec1n th\u00f4ng<\/a> gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e1ch th\u1ee9c trong ng\u00e0nh v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c l\u01b0\u01a1ng cao h\u01a1n<\/p>\n<h5><strong>2. Ng\u00e0nh Marketing<\/strong><\/h5>\n<figure id=\"attachment_20613\" aria-describedby=\"caption-attachment-20613\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/scholarshipplanet.info\/vi\/wp-content\/uploads\/2015\/12\/quy-luat-bat-bien-trong-marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20613\" src=\"https:\/\/scholarshipplanet.info\/vi\/wp-content\/uploads\/2015\/12\/quy-luat-bat-bien-trong-marketing.jpg\" alt=\"Marketing\" width=\"700\" height=\"393\" title=\"\" srcset=\"https:\/\/scholarshipplanet.info\/vi\/wp-content\/uploads\/2015\/12\/quy-luat-bat-bien-trong-marketing.jpg 5443w, https:\/\/scholarshipplanet.info\/vi\/wp-content\/uploads\/2015\/12\/quy-luat-bat-bien-trong-marketing-453x254.jpg 453w, https:\/\/scholarshipplanet.info\/vi\/wp-content\/uploads\/2015\/12\/quy-luat-bat-bien-trong-marketing-300x168.jpg 300w, https:\/\/scholarshipplanet.info\/vi\/wp-content\/uploads\/2015\/12\/quy-luat-bat-bien-trong-marketing-768x431.jpg 768w, https:\/\/scholarshipplanet.info\/vi\/wp-content\/uploads\/2015\/12\/quy-luat-bat-bien-trong-marketing-1024x575.jpg 1024w, https:\/\/scholarshipplanet.info\/vi\/wp-content\/uploads\/2015\/12\/quy-luat-bat-bien-trong-marketing-1920x1077.jpg 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-20613\" class=\"wp-caption-text\">Marketing<\/figcaption><\/figure>\n<p>C\u00e1c chuy\u00ean gia Marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n trong l\u0129nh v\u01b0c Digital Marketing, th\u00ec nhu c\u1ea7u s\u1eed d\u1ee5ng lao \u0111\u1ed9ng hi\u1ec7n n\u00e0y r\u1ea5t cao.\u00a0Nghi\u00ean c\u1ee9u t\u1eeb vi\u1ec7c tuy\u1ec3n d\u1ee5ng c\u1ee7a c\u00f4ng ty Mondo th\u1ea5y h\u01a1n 38% c\u00e1c c\u00f4ng ty \u0111ang s\u1eed d\u1ee5ng c\u00e1c chuy\u00ean gia Digital Marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 nh\u1eadn th\u1ee9c v\u1ec1 c\u00f4ng ngh\u1ec7 t\u1ed1t.\u00a0M\u1ed9t trong s\u1ed1 c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft d\u00e0nh cho nh\u1eefng ai mu\u1ed1n theo \u0111u\u00f4i ng\u00e0nh Marketing bao g\u1ed3m:<\/p>\n<p><strong>1. Ti\u1ebfp th\u1ecb n\u1ed9i dung<\/strong>.Ti\u1ebfp th\u1ecb n\u1ed9i dung x\u00e2y d\u1ef1ng kh\u00e1n gi\u1ea3 b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 Qu\u1ea3n l\u00ed th\u00f4ng tin ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi m\u1ee5c \u0111\u00edch thi\u1ebft l\u1eadp v\u1ecb tr\u00ed \u0111\u1ed9c quy\u1ec1n c\u1ee7a c\u00f4ng ty v\u00e0 \u0111i\u1ec1u khi\u1ec3n h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>2. D\u1eef li\u1ec7u l\u1edbn<\/strong>.Ti\u1ebfp th\u1ecb \u0111ang tr\u1edf n\u00ean ng\u00e0y c\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ph\u00e2n kh\u00fac, v\u00ec v\u1eady c\u00e1c chuy\u00ean gia c\u00f3 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u ho\u1eb7c c\u00f3 chuy\u00ean m\u00f4n ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 m\u1ed9t l\u1ee3i th\u1ebf.<\/p>\n<p><strong style=\"line-height: 1.5;\">3. T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) v\u00e0 ti\u1ebfp th\u1ecb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEM).<\/strong><span style=\"line-height: 1.5;\">C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google v\u00e0 Bing l\u00e0 r\u1ea5t quan tr\u1ecdng cho vi\u1ec7c th\u01b0\u01a1ng mai tr\u1ef1c ti\u1ebfp t\u1eeb web \u0111\u00ean t\u1ed5 ch\u1ee9c, v\u00ec v\u1eady bi\u1ebft l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho v\u1ecb tr\u00ed c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm chi\u1ebfn l\u01b0\u1ee3c l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/span><\/p>\n<p><strong>4. Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/strong>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c c\u00f4ng ty tung ra nhi\u1ec1u chi\u1ebfn d\u1ecbch nh\u1ecf.Ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch t\u1ef1 \u0111\u1ed9ng v\u00e0 \u0111\u1eb7t c\u00e1c ch\u1ee9c n\u0103ng ti\u1ebfp th\u1ecb nh\u1ea5t \u0111\u1ecbnh \u1edf th\u00ed \u0111i\u1ec3m t\u1ef1 \u0111\u1ed9ng gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi.<br \/>\n5.<strong>Th\u1ebf h\u1ec7 ti\u00ean phong<\/strong>.\u00a0H\u00f4m nay c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i bi\u1ebft l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, danh s\u00e1ch email v\u00e0 c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c \u0111\u1ec3 t\u00ecm v\u00e0 t\u1ea1o ra xu h\u01b0\u1edbng.<\/p>\n<p><strong>5. S\u00e1ng t\u1ea1o.<\/strong>Ki\u1ebfn th\u1ee9c v\u1ec1 vi\u1ebft l\u00e1ch, thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, s\u1ea3n xu\u1ea5t video v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c bi\u1ec3u hi\u1ec7n \u0111\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u00fang th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb t\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n<p><strong>6. Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong>.Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay ph\u1ea3i hi\u1ec3u v\u00e0 s\u1eed d\u1ee5ng m\u1ed9t lo\u1ea1t c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i cho vi\u1ec7c ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<p><strong>7. \u00a0E-commerce.<\/strong>Kinh doanh tr\u1ef1c tuy\u1ebfn \u0111ang b\u00f9ng n\u1ed5, v\u00e0 c\u00e1c Marketers c\u1ea7n ph\u1ea3i bi\u1ebft l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0o c\u00e1c k\u00eanh b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00f4ng minh.<\/p>\n<p>Hi\u1ec7n nay, c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 t\u00ecm c\u00e1c maketers b\u1edfi v\u00ec k\u1ef9 n\u0103ng c\u00f4ng ngh\u1ec7 l\u00e0 ngu\u1ed3n cung ng\u1eafn, v\u00ec v\u1eady sinh vi\u00ean n\u00ean ch\u1ecdn ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp trung v\u00e0o ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 li\u00ean quan.\u00a0Gi\u1ed1ng v\u1edbi ngh\u1ec1 PR, h\u1ea7u h\u1ebft ngh\u1ec1 marketing \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 b\u1eb1ng c\u1eed nh\u00e2n v\u00e0 b\u1eb1ng th\u1ea1c s\u0129 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c v\u1ecb tr\u00ed cao h\u01a1n.<\/p>\n<p><strong>t\u00f3m l\u1ea1i, ng\u00e0nh truy\u1ec1n th\u00f4ng n\u00e0o d\u00e0nh cho b\u1ea1n?<\/strong><\/p>\n<p>Ph\u1ea9m ch\u1ea5t c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 cho b\u1ea1n bi\u1ebft ng\u00e0nh truy\u1ec1n th\u00f4ng n\u00e0o h\u1ee3p v\u1edbi b\u1ea1n.\u00a0C\u00e1c chuy\u00ean gia PR qu\u1ea3n l\u00fd danh ti\u1ebfng c\u1ee7a c\u00f4ng ty, v\u00ec th\u1ebf ph\u00e1n \u0111o\u00e1n t\u1ed1t, l\u1eafng nghe v\u00e0 ngo\u1ea1i giao l\u00e0 c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft.\u00a0\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh marketing, t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o l\u00e0 quan tr\u1ecdng h\u01a1n c\u1ea3.\u00a0Cho d\u00f9 b\u1ea1n y\u00eau th\u00edch ng\u00e0nh truy\u1ec1n th\u00f4ng n\u00e0o, h\u00e3y k\u1ebft h\u1ee3p b\u1eb1ng c\u1ea5p c\u1ee7a b\u1ea1n v\u00e0 kinh nghi\u1ec7p th\u1ef1c t\u1ebf b\u1eb1ng c\u00e1ch tim ki\u1ebfm vi\u1ec7c c\u01a1 h\u1ed9i th\u1ef1c t\u1eadp t\u1ea1i c\u00e1c c\u00f4ng ty ho\u1eb7c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc.\u00a0Ngo\u00e0i ra, h\u00e3y b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u1ea3 s\u1ef1 ki\u1ec7n m\u1ea1ng v\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng d\u00e0i tr\u01b0\u1edbc khi b\u1ea1n t\u1ed1t nghi\u1ec7p.<\/p>\n<p>\u21d2 <a href=\"https:\/\/scholarshipplanet.info\/vi\/thac-si-nganh-quan-he-quoc-te\/\">Ng\u00e0nh Quan h\u1ec7 qu\u1ed1c t\u1ebf (h\u1ecdc Th\u1ea1c s\u0129)<\/a><\/p>\n<p style=\"text-align: right;\"><em>Tham kh\u1ea3o t\u1eeb <a href=\"http:\/\/www.topuniversities.com\/student-info\/careers-advice\/communications-careers-pr-vs-marketing\" rel=\"nofollow noopener\" target=\"_blank\">Topuniversities<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ng\u00e0nh truy\u1ec1n th\u00f4ng th\u01b0\u1eddng l\u00e0m v\u1ec1 m\u1ea3ng quan h\u1ec7 c\u00f4ng ch\u00fang (PR) ho\u1eb7c Marketing.\u00a0PR t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7, trong khi marketing t\u00edch c\u1ef1c qu\u1ea3ng b\u00e1 c\u00f4ng ty ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u.\u00a0Vi\u1ec7c ch\u1ecdn l\u1ef1a l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi b\u1ea1n c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp [&hellip;]<\/p>\n","protected":false},"author":11732,"featured_media":20613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2066,1749,1760],"tags":[],"_links":{"self":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/20586"}],"collection":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/users\/11732"}],"replies":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/comments?post=20586"}],"version-history":[{"count":5,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/20586\/revisions"}],"predecessor-version":[{"id":20695,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/20586\/revisions\/20695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/media\/20613"}],"wp:attachment":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/media?parent=20586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/categories?post=20586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/tags?post=20586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}