{"id":15251,"date":"2015-05-12T08:00:41","date_gmt":"2015-05-12T01:00:41","guid":{"rendered":"http:\/\/scholarshipplanet.info\/vi?p=15251&preview_id=15251"},"modified":"2017-07-09T13:15:34","modified_gmt":"2017-07-09T06:15:34","slug":"nhung-truong-dai-hoc-hang-dau-dao-tao-quang-cao-va-marketing","status":"publish","type":"post","link":"https:\/\/scholarshipplanet.info\/vi\/nhung-truong-dai-hoc-hang-dau-dao-tao-quang-cao-va-marketing\/","title":{"rendered":"Nh\u1eefng tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc h\u00e0ng \u0111\u1ea7u \u0111\u00e0o t\u1ea1o Qu\u1ea3ng c\u00e1o v\u00e0 Marketing"},"content":{"rendered":"

Qu\u1ea3ng c\u00e1o \u0111\u00e3 v\u00e0 \u0111ang c\u00f3 nh\u1eefng \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 t\u1edbi c\u00e1c k\u00eanh qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ch\u00ednh nh\u01b0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0\u00a0\u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng. C\u1ea3 hai h\u00ecnh th\u1ee9c tr\u00ean ch\u1ee7 y\u1ebfu nh\u1eb1m \u0111em t\u1edbi cho c\u00f4ng ch\u00fang s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. \u00a0C\u1ea3 hai ng\u00e0nh qu\u1ea3ng c\u00e1o v\u00e0 marketing \u0111\u1ec1u c\u00f3 li\u00ean quan t\u1edbi Kinh doanh-marketing.<\/em><\/p>\n

B\u1ea5t c\u1ee9 trang web, t\u1edd b\u00e1o hay m\u1ee5c qu\u1ea3ng c\u00e1o tr\u00ean TV \u0111\u1ec1u c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 cu\u1ed1n h\u00fat khi\u1ebfn cho b\u1ea1n ph\u1ea3i nh\u1ea5p chu\u1ed9t, theo d\u00f5i v\u00e0 t\u1eadp trung to\u00e0n b\u1ed9 s\u1ef1 ch\u00fa \u00fd v\u00e0o n\u00f3.<\/em><\/p>\n

\"Nh\u1eefng<\/a>
Nh\u1eefng cao th\u1ee7 qu\u1ea3ng c\u00e1o v\u00e0 marketing ch\u00ednh l\u00e0 nh\u1eefng b\u1ed9 \u00f3c thi\u00ean t\u00e0i \u0111\u1eb1ng sau nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed7i s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n

T\u1ea1i sao n\u00ean theo h\u1ecdc Qu\u1ea3ng c\u00e1o v\u00e0 Marketing?<\/strong><\/h2>\n

Nh\u1eefng cao th\u1ee7 qu\u1ea3ng c\u00e1o v\u00e0 marketing ch\u00ednh l\u00e0 nh\u1eefng b\u1ed9 \u00f3c thi\u00ean t\u00e0i \u0111\u1eb1ng sau nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed7i s\u1ea3n ph\u1ea9m. C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 ch\u00ednh \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1eafm \u0111\u1ebfn. \u00a0N\u00f3i c\u00e1ch kh\u00e1c, t\u1ea5t c\u1ea3 c\u00e1c cao th\u1ee7 qu\u1ea3ng c\u00e1o-marketing \u0111\u1ec1u \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 cho doanh s\u1ed1 b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 kh\u00e2u quan tr\u1ecdng nh\u1ea5t trong qu\u00e1 tr\u00ecnh \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m theo ph\u01b0\u01a1ng th\u1ee9c\u00a0s\u00e1ng t\u1ea1o v\u00e0 \u00a0h\u1ea5p d\u1eabn ch\u1eafc ch\u1eafn s\u1ebd \u0111em l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t. Ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u kh\u00f3a h\u1ecdc qu\u1ea3ng c\u00e1o-marketing, nh\u1eefng cao th\u1ee7 n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi l\u1ea1 \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m theo c\u00e1ch \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t. C\u00f4ng vi\u1ec7c marketing v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec1u \u0111\u00f2i h\u1ecfi b\u1eb1ng c\u1ea5p, s\u1ef1 nhi\u1ec7t huy\u1ebft v\u00e0 khi\u1ebfu h\u00e0i h\u01b0\u1edbc, \u0111em l\u1ea1i m\u1ee9c l\u01b0\u01a1ng th\u01b0\u1edfng h\u1ea5p d\u1eabn nh\u01b0ng k\u00e8m theo \u0111\u00f3 c\u0169ng l\u00e0 \u00e1p l\u1ef1c.<\/p>\n

C\u00f3 nhi\u1ec1u tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc gi\u1ea3ng d\u1ea1y Marketing v\u00e0 qu\u1ea3ng c\u00e1o t\u1eeb b\u1eadc \u0111\u1ea1i h\u1ecdc \u0111\u1ebfn th\u1ea1c s\u1ef9. M\u1ee5c ti\u00eau c\u1ee7a nh\u1eefng kh\u00f3a h\u1ecdc n\u00e0y h\u01b0\u1edbng \u0111\u1ebfn\u00a0cung c\u1ea5p cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c chi\u1ebfn thu\u1eadt marketing th\u00f4ng qua nh\u1eefng ki\u1ebfn th\u1ee9c th\u1ef1c ti\u1ec5n t\u1eebng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng. Ng\u00e0nh qu\u1ea3ng c\u00e1o-marketing c\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p kh\u00e1c nhau nh\u01b0\u00a0gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o (art director), gi\u00e1m \u0111\u1ed1c kinh doanh-marketing (marketing sales executive), chuy\u00ean vi\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (market researcher), nh\u00e2n vi\u00ean l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng (media planner), v.v…<\/p>\n

Nhi\u1ec1u tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc c\u00f3 th\u1ee9 h\u1ea1ng cao hi\u1ec7n \u0111ang gi\u1ea3ng d\u1ea1y qu\u1ea3ng c\u00e1o-marketing. Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc c\u1ee5 th\u1ec3 bao g\u1ed3m c\u00e1c ng\u00e0nh sau:<\/p>\n

-Thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o<\/strong>
\nKh\u00f3a h\u1ecdc\u00a0cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u1ec1\u00a0thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, copywriting, PR (quan h\u1ec7 c\u00f4ng ch\u00fang) v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

-Qu\u1ea3n tr\u1ecb kinh doanh ng\u00e0nh Marketing<\/strong>
\nKh\u00f3a h\u1ecdc cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u1ec1\u00a0ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, qu\u1ea3n tr\u1ecb chi\u00eau th\u1ecb (promotions management) v\u00e0 C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed5ng h\u1ee3p.<\/p>\n

-Marketing<\/strong>
\nKh\u00f3a h\u1ecdc cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u1ec1 Marketing qu\u1ed1c t\u1ebf, Qu\u1ea3n tr\u1ecb chi\u00eau th\u1ecb v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing.<\/p>\n

C\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc gi\u1ea3ng d\u1ea1y Qu\u1ea3ng c\u00e1o-Marketing:<\/strong><\/h2>\n

1.\u00a0\u0110\u1ea1i h\u1ecdc De Montfort<\/a><\/strong><\/p>\n

\u0110\u1ea1i h\u1ecdc De Montfort l\u00e0 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc gi\u1ea3ng d\u1ea1y v\u00e0 nghi\u00ean c\u1ee9u c\u00f4ng t\u1ea1i Anh Qu\u1ed1c. Tr\u01b0\u1eddng c\u00f3 s\u1ed1 l\u01b0\u1ee3ng Gi\u1ea3ng vi\u00ean c\u1ea5p to\u00e0n qu\u1ed1c (National Teaching Fellows) l\u1edbn th\u1ee9 hai trong s\u1ed1 c\u00e1c tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc t\u1ea1i V\u01b0\u01a1ng Qu\u1ed1c Anh. Tr\u01b0\u1eddng x\u1ebfp h\u1ea1ng 54 trong b\u1ea3ng x\u1ebfp h\u1ea1ng Times (Times Ranking). Tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o b\u1eadc C\u1eed nh\u00e2n Khoa h\u1ecdc X\u00e3 h\u1ed9i Danh d\u1ef1 (BA hons) ng\u00e0nh truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o v\u00e0\u00a0marketing. Sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c tham gia c\u00e1c d\u1ef1 \u00e1n th\u1ef1c t\u1ebf c\u00f9ng c\u00e1c c\u01a1 quan truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o v\u00e0 marketing, v\u00ed d\u1ee5 nh\u01b0 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n

H\u1ecdc b\u1ed5ng<\/a>:<\/strong>\u00a0Tr\u01b0\u1eddng trao c\u00e1c su\u1ea5t h\u1ecdc b\u1ed5ng v\u1edbi tr\u1ecb gi\u00e1 kh\u00e1c nhau trong \u0111\u00f3 chi ch\u1ea3 c\u00e1c lo\u1ea1i chi ph\u00ed v\u00e0 h\u1ecdc li\u1ec7u. C\u00e1c sinh vi\u00ean qu\u1ed1c t\u1ebf \u0111\u00f3ng to\u00e0n b\u1ed9 h\u1ecdc ph\u00ed trong v\u00f2ng o4 th\u00e1ng \u0111\u1ea7u nh\u1eadp h\u1ecdc s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m tr\u1eeb \u00a3500.<\/p>\n

2.\u00a0\u0110\u1ea1i h\u1ecdc T\u00e2y B\u1eafc (Northwestern University), Evanston<\/a><\/strong><\/p>\n

Tr\u01b0\u1eddng B\u00e1o ch\u00ed Medill thu\u1ed9c \u0110\u1ea1i h\u1ecdc T\u00e2y B\u1eafc trao t\u1eb7ng c\u00e1c su\u1ea5t h\u1ecdc b\u1ed5ng Th\u1ea1c s\u1ef9 Khoa h\u1ecdc t\u1ef1 nhi\u00ean ng\u00e0nh Truy\u1ec1n th\u00f4ng Marketing t\u1ed5ng h\u1ee3p. Sinh vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 c\u00f3 c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng chi\u1ebfn l\u01b0\u1ee3c. \u00a0B\u1eb1ng c\u1ea5p c\u1ee7a tr\u01b0\u1eddng \u0111\u01b0\u1ee3c H\u1ed9i \u0111\u1ed3ng Ki\u1ec3m \u0111\u1ecbnh Gi\u00e1o d\u1ee5c \u0111\u1ed1i v\u1edbi ng\u00e0nh B\u00e1o ch\u00ed v\u00e0 Truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang (AEJMC) c\u00f4ng nh\u1eadn. \u00a0Tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1ea5p ch\u1ee9ng ch\u1ec9 Qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o (Advertising for Creative Certificate) d\u00e0nh cho \u0111\u1ed1i t\u01b0\u1ee3ng c\u00e1c chuy\u00ean vi\u00ean vi\u1ebft qu\u1ea3ng c\u00e1o, Gi\u00e1m \u0111\u1ed1c kh\u00e1ch h\u00e0ng (Account Manager) v\u00e0 Gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o t\u01b0\u01a1ng lai. Tr\u01b0\u1eddng x\u1ebfp th\u1ee9 4 theo US News & World Report n\u0103m 2010.<\/p>\n

H\u1ecdc b\u1ed5ng<\/a>:<\/strong>\u00a0Tr\u01b0\u1eddng trao c\u00e1c su\u1ea5t h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh kh\u00e1c nhau cho sinh vi\u00ean \u0111\u01b0a ra\u00a0y\u00eau c\u1ea7u c\u1ea7n h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh. C\u00e1c danh m\u1ee5c h\u1ecdc b\u1ed5ng n\u1eb1m trong kho\u1ea3n h\u1ed7 tr\u1ee3 n\u00e0y \u00a0g\u1ed3m c\u00f3 H\u1ecdc b\u1ed5ng Tr\u01b0\u1eddng T\u00e2y B\u1eafc (Northwestern Scholarships), Tr\u1ee3 c\u1ea5p c\u1ee7a Ch\u00ednh ph\u1ee7 Bang\/Li\u00ean bang v\u00e0 c\u00e1c h\u1ecdc b\u1ed5ng b\u00ean ngo\u00e0i kh\u00e1c.<\/p>\n

3.\u00a0Tr\u01b0\u1eddng Wharton thu\u1ed9c \u0110\u1ea1i h\u1ecdc Pennsylvania<\/strong><\/p>\n

Tr\u01b0\u1eddng Wharton c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi Tr\u01b0\u1eddng Kinh doanh Wharton gi\u1ea3ng d\u1ea1y c\u00e1c b\u1eadc C\u1eed nh\u00e2n (UG), Ti\u1ebfn s\u1ef9 (PhD) v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc v\u0103n b\u1eb1ng. Tr\u01b0\u1eddng c\u00f3 ng\u00e0nh Marketing t\u1eadp trung h\u01b0\u1edbng t\u1edbi t\u00ecm hi\u1ec3u nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a c\u00e1c b\u00ean li\u00ean quan ch\u1ee7 ch\u1ed1t t\u1edbi doanh nghi\u1ec7p. Sinh vi\u00ean c\u00f3 th\u1ec3 ch\u1ecdn theo ng\u00e0nh Marketing ho\u1eb7c Marketing-Qu\u1ea3n l\u00fd T\u1ed5 ch\u1ee9c.<\/p>\n

Th\u1ee9 h\u1ea1ng\u00a0: Tr\u01b0\u1eddng \u0111\u01b0unsg th\u1ee9c nh\u1ea5t trong b\u1ea3ng x\u1ebfp h\u1ea1ng v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1eed nh\u00e2n, Th\u1ea1c s\u1ef9 qu\u1ea3n tr\u1ecb kinh doanh v\u00e0 Ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n l\u00fd do US News & World Report\u00a0c\u00f4ng b\u1ed1 n\u0103m 2014-2015.<\/p>\n

H\u1ecdc b\u1ed5ng<\/a>:<\/strong>\u00a0Tr\u01b0\u1eddng trao c\u00e1c su\u1ea5t h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh cho c\u00e1c sinh vi\u00ean ng\u00e0nh th\u1ea1c s\u1ef9 Qu\u1ea3n tr\u1ecb kinh doanh d\u01b0\u1edbi d\u1ea1ng c\u00e1c su\u1ea5t ti\u1ec1n th\u01b0\u1edfng, h\u1ecdc b\u1ed5ng nghi\u00ean c\u1ee9u sinh v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc b\u1ed5ng. Sinh vi\u00ean c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 nh\u01b0 Ch\u01b0\u01a1ng tr\u00ecnh Nghi\u00ean c\u1ee9u sinh Wharton, H\u1ed7 tr\u1ee3 qu\u00e2n nh\u00e2n, v\u00e0 c\u00e1c ngu\u1ed3n t\u00e0i tr\u1ee3 b\u00ean ngo\u00e0i.<\/p>\n

4.\u00a0\u0110\u1ea1i h\u1ecdc New York<\/a><\/strong><\/p>\n

\u0110\u1ea1i h\u1ecdc New York l\u00e0 tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc t\u00ean tu\u1ed5i b\u1eadc nh\u1ea5t t\u1ea1i M\u1ef9 v\u00e0 c\u00f3 \u0111\u1ebfn 20 tr\u01b0\u1eddng, cao \u0111\u1eb3ng v\u00e0 ph\u00e2n vi\u1ec7n tr\u1ef1c thu\u1ed9c. Tr\u01b0\u1eddng x\u1ebfp h\u1ea1ng 38 trong H\u1ec7 th\u1ed1ng x\u1ebfp h\u1ea1ng c\u00e1c tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf do Times Higher Education b\u00ecnh ch\u1ecdn. Sinh vi\u00ean theo h\u1ecdc c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn h\u1ecdc b\u1eadc Ti\u1ebfn s\u1ef9 Marketing, Th\u1ea1c s\u1ef9 qu\u1ea3n tr\u1ecb kinh doanh v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n ng\u00e0nh Qu\u1ea3ng c\u00e1o-Marketing.<\/p>\n

H\u1ecdc b\u1ed5ng<\/a>:<\/strong>\u00a0Tr\u01b0\u1eddng trao cho sinhvi\u00ean nhi\u1ec1u su\u1ea5t h\u1ecdc b\u1ed5ng kh\u00e1c nhau trong \u0111\u00f3 bao g\u1ed3m: H\u1ecdc b\u1ed5ng AnBryce, H\u1ecdc b\u1ed5ng Arch, H\u1ecdc b\u1ed5ng Th\u00e0nh ph\u1ed1 Lewis Rudin, H\u1ecdc b\u1ed5ng \u0110\u01b0\u1eddng t\u1edbi h\u00f2a b\u00ecnh.<\/p>\n

5.\u00a0\u0110\u1ea1i h\u1ecdc bang Colorado<\/a><\/strong><\/p>\n

\u0110\u1ea1i h\u1ecdc bang Colorado (CSU) l\u00e0 \u0110\u1ea1i h\u1ecdc nghi\u00ean c\u1ee9u c\u00f4ng c\u00f3 t\u1ed5ng c\u1ed9ng 55 khoa. US News & World Report\u00a0x\u1ebfp h\u1ea1ng 124. Kh\u00f3a h\u1ecdc Marketing t\u1ea1i CSU cung c\u1ea5p cho sinh vi\u00ean ki\u1ebfn th\u1ee9c to\u00e0n di\u1ec7n v\u1ec1 l\u0129nh v\u1ef1c marketing v\u00e0 nh\u1eefng k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 hi\u1ec7u qu\u1ea3. T\u1ea1i \u0111\u00e2y, c\u00e1c h\u1ec7 \u0111\u00e0o t\u1ea1o C\u1eed nh\u00e2n v\u00e0 Sau \u0111\u1ea1i h\u1ecdc \u0111\u1ec1u c\u00f3 kh\u00f3a h\u1ecdc marketing s\u1ed1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

H\u1ecdc b\u1ed5ng<\/a>:<\/strong> CSU trao c\u00e1c su\u1ea5t tr\u1ee3 c\u1ea5p, h\u1ed7 tr\u1ee3, h\u1ecdc b\u1ed5ng v\u00e0 c\u01a1 h\u1ed9i h\u1ecdc vi\u1ec7c d\u00e0nh cho c\u00e1c sinh vi\u00ean. M\u1ed9t v\u00e0i kho\u1ea3n h\u1ed7 tr\u1ee3 c\u1ee7a tr\u01b0\u1eddng c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 Tr\u1ee3 c\u1ea5p sinh vi\u00ean Colorado ($1,250), Tr\u1ee3 c\u1ea5p sau \u0111\u1ea1i h\u1ecdc ($2,500), Cam k\u1ebft CSU \u0111\u1ed1i v\u1edbi ti\u1ec3u bang Colorado (nhi\u1ec1u m\u1ee9c h\u1ed7 tr\u1ee3), v.v…<\/p>\n

6.\u00a0\u0110\u1ea1i h\u1ecdc Coventry<\/a><\/strong><\/p>\n

\u0110\u1ea1i h\u1ecdc Coventry l\u00e0 \u0110\u1ea1i h\u1ecdc nghi\u00ean c\u1ee9u c\u00f4ng\u00a0\u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m1992. Tr\u01b0\u1eddng l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a Hi\u1ec7p h\u1ed9i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc kh\u1ed1i Th\u1ecbnh v\u01b0\u1ee3ng chung, Li\u00ean minh c\u00e1c tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc v\u00e0 H\u1ed9i c\u00e1c tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u01b0\u01a1ng Qu\u1ed1c Anh. Theo b\u1ea3ng x\u1ebfp h\u1ea1ng c\u00e1c tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc th\u1ebf gi\u1edbi QS n\u0103m 2014\/15, Coventry n\u1eb1m trong top\u00a0800 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. Tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o B\u1eb1ng C\u1eed nh\u00e2n Khoa h\u1ecdc x\u00e3 h\u1ed9i ng\u00e0nh Qu\u1ea3ng c\u00e1o-marketing (B\u1eb1ng danh d\u1ef1 – Hons), trang b\u1ecb cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c to\u00e0n c\u1ea3nh th\u1ebf gi\u1edbi \u0111a di\u1ec7n c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o – marketing. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c Vi\u1ec7n Marketing Ho\u00e0ng gia Anh (CIM) c\u00f4ng nh\u1eadn. \u0110\u1ed3ng th\u1eddi sinh vi\u00ean theo h\u1ecdc c\u00f3 c\u01a1 h\u1ed9i ho\u00e0n th\u00e0nh v\u0103n b\u1eb1ng chuy\u00ean nghi\u1ec7p Marketing do ch\u00ednh CIM c\u1ea5p.<\/p>\n

H\u1ecdc b\u1ed5ng<\/a>:<\/strong>\u00a0Tr\u01b0\u1eddng trao c\u00e1c su\u1ea5t h\u1ecdc b\u1ed5ng Phoenix (Coventry University Phoenix Scholarship) tr\u1ecb gi\u00e1 trong kho\u1ea3ng\u00a0\u00a33,000 (c\u00f3 thay \u0111\u1ed5i) cho c\u00e1c sinh vi\u00ean t\u1ea1i c\u00e1c qu\u1ed1c gia l\u00e1ng gi\u1ec1ng c\u00f3 t\u1ef7 l\u1ec7 th\u1ea5t nghi\u1ec7p cao theo h\u1ecdc gi\u00e1o d\u1ee5c b\u1eadc cao (\u0111\u1ea1i h\u1ecdc, sau \u0111\u1ea1i h\u1ecdc) t\u1ea1i V\u01b0\u01a1ng qu\u1ed1c Anh. Ngo\u00e0i ra tr\u01b0\u1eddng c\u00f2n c\u1ea5p h\u1ecdc b\u1ed5ng d\u1ef1a tr\u00ean th\u00e0nh t\u00edch h\u1ecdc t\u1eadp v\u1edbi tr\u1ecb gi\u00e1 l\u00ean t\u1edbi \u00a31,250 ti\u1ec1n m\u1eb7t m\u1ed7i n\u0103m,\u00a0y\u00eau c\u1ea7u\u00a0\u0111i\u1ec3m trung b\u00ecnh t\u1ed1i thi\u1ec3u \u0111\u1ea1t 65%.<\/p>\n

7.\u00a0\u0110\u1ea1i h\u1ecdc OCAD<\/a><\/strong><\/p>\n

Ti\u1ec1n th\u00e2n l\u00e0 tr\u01b0\u1eddng Cao \u0111\u1eb3ng M\u1ef9 thu\u1eadt v\u00e0 thi\u1ebft k\u1ebf Ontario, \u0110\u1ea1i h\u1ecdc OCAD l\u00e0 c\u01a1 s\u1edf \u0111\u00e0o t\u1ea1o m\u1ef9 thu\u1eadt v\u00e0 thi\u1ebft k\u1ebf l\u1edbn nh\u1ea5t v\u00e0 l\u00e2u \u0111\u1eddi nh\u1ea5t t\u1ea1i Canada. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Qu\u1ea3ng c\u00e1o t\u1ea1i tr\u01b0\u1eddng do c\u00e1c chuy\u00ean gia trong ng\u00e0nh gi\u1ea3ng d\u1ea1y, ch\u00fa tr\u1ecdng v\u00e0o c\u00e1c c\u00f4ng t\u00e1c d\u1ef1 \u00e1n v\u00e0 gi\u1ea3ng d\u1ea1y th\u00f4ng qua c\u00e1c b\u00e0i tr\u1ef1c gi\u1ea3ng, thuy\u1ebft tr\u00ecnh v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1 nh\u00e2n.<\/p>\n

H\u1ecdc b\u1ed5ng<\/a>:<\/strong>\u00a0Tr\u01b0\u1eddng trao c\u00e1c su\u1ea5t h\u1ecdc b\u1ed5ng d\u1ef1a tr\u00ean \u0111i\u1ec3m c\u1ee7a \u1ee9ng vi\u00ean\u00a0v\u00e0 khuy\u1ebfn kh\u00edch c\u00e1c nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u. Sinh vi\u00ean c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn huy ch\u01b0\u01a1ng do nh\u00e0 tr\u01b0\u1eddng trao t\u1eb7ng t\u1ea1i l\u1ec5 vinh danh sinh vi\u00ean c\u1ee7a tr\u01b0\u1eddng.<\/p>\n

8.\u00a0\u0110\u1ea1i h\u1ecdc Webster<\/a><\/strong><\/p>\n

\u0110\u1ea1i h\u1ecdc Webster l\u00e0 \u0110\u1ea1i h\u1ecdc t\u01b0 h\u00ecnh th\u1ee9c phi l\u1ee3i nhu\u1eadn. B\u1eb1ng c\u1ea5p c\u1ee7a tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1ee6y ban Gi\u00e1o d\u1ee5c b\u1eadc cao (Higher Learning Commission) c\u00f4ng nh\u1eadn. Tr\u01b0\u1eddng c\u0169ng l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a Hi\u1ec7p h\u1ed9i Trung \u01b0\u01a1ng c\u00e1c tr\u01b0\u1eddng Cao \u0111\u1eb3ng v\u00e0 \u0111\u00e0o t\u1ea1o ph\u00eda B\u1eafc (NCA). Tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc t\u1ed1t nh\u1ea5t trong c\u00e1c tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc khu v\u1ef1c. Hi\u1ec7n tr\u01b0\u1eddng \u0111ang gi\u1ea3ng d\u1ea1y b\u1eadc sau \u0111\u1ea1i h\u1ecdc, ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfn s\u1ef9, ch\u01b0\u01a1ng tr\u00ecnh c\u1ea5p ch\u1ee9ng ch\u1ec9 v\u00e0 gi\u1ea5y ph\u00e9p h\u00e0nh ngh\u1ec1 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn \u0111\u1ed1i v\u1edbi ng\u00e0nh Qu\u1ea3ng c\u00e1o v\u00e0 markerting. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3ng d\u1ea1y bao g\u1ed3m:<\/p>\n

– Th\u1ea1c s\u1ef9 Khoa h\u1ecdc x\u00e3 h\u1ed9i\u00a0trong ng\u00e0nh Truy\u1ec1n th\u00f4ng Marketing v\u00e0 Qu\u1ea3ng c\u00e1o (MA)<\/p>\n

– C\u1eed nh\u00e2n khoa h\u1ecdc x\u00e3 h\u1ed9i trong ng\u00e0nh Truy\u1ec1n th\u00f4ng Marketing v\u00e0 Qu\u1ea3ng c\u00e1o (BA)<\/p>\n

– Chuy\u00ean ng\u00e0nh ph\u1ee5 Truy\u1ec1n th\u00f4ng Marketing v\u00e0 Qu\u1ea3ng c\u00e1o.<\/p>\n

H\u1ecdc b\u1ed5ng<\/a>:<\/strong>\u00a0Sinh vi\u00ean \u1ee9ng tuy\u1ec3n h\u1ecdc b\u1ed5ng \u01b0u ti\u00ean l\u00e0 c\u00f4ng d\u00e2n M\u1ef9. M\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 h\u1ecdc b\u1ed5ng d\u00e0nh cho c\u00e1c sinh vi\u00ean:<\/p>\n

-H\u1ecdc b\u1ed5ng d\u00e0nh cho sinh vi\u00ean n\u0103m nh\u1ea5t
\n-H\u1ecdc b\u1ed5ng ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc chuy\u1ec3n ti\u1ebfp
\n-H\u1ecdc b\u1ed5ng chuy\u1ec3n ti\u1ebfp t\u1eeb Cao \u0111\u1eb3ng C\u1ed9ng \u0111\u1ed3ng b\u00e1n th\u1eddi gian n\u0103m 2015
\n<\/span>-H\u1ecdc b\u1ed5ng d\u00e0nh cho sinh vi\u00ean \u0111ang theo h\u1ecdc
\n-H\u1ecdc b\u1ed5ng d\u00e0nh cho sinh vi\u00ean h\u1ecdc b\u00e1n th\u1eddi gian
\n-H\u1ecdc b\u1ed5ng b\u1ed5 sung
\n-H\u1ecdc b\u1ed5ng Grad to Grad<\/p>\n

9.\u00a0\u0110\u1ea1i h\u1ecdc Florida<\/strong><\/p>\n

\u0110\u1ea1i h\u1ecdc Florida (UOF) l\u00e0 m\u1ed9t th\u00e0nh vi\u00ean \u0111\u01b0\u1ee3c b\u1ea7u ch\u1ecdn trong Hi\u1ec7n h\u1ed9i c\u00e1c Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa K\u1ef3 (AAU), The university is an elected member of \u00a0Association of American Universities (AAU), Hi\u1ec7p h\u1ed9i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u01b0u vi\u1ec7t v\u1ec1 nghi\u00ean c\u1ee9u t\u1ea1i khu v\u1ef1c B\u1eafc M\u1ef9. \u0110\u1ebfn v\u1edbi c\u00e1c kh\u00f3a h\u1ecdc Qu\u1ea3ng c\u00e1o-marketing do nh\u00e0 tr\u01b0\u1eddng cung c\u1ea5p, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c\u00a0l\u00fd thuy\u1ebft, \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 cung c\u1ea5p nh\u1eefng k\u1ef9 n\u0103ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u1ea7n thi\u1ebft trong ng\u00e0nh qu\u1ea3ng c\u00e1o chi\u1ebfn l\u01b0\u1ee3c c\u0169ng nh\u01b0 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng t\u1ed5ng h\u1ee3p.<\/p>\n

Th\u1ee9 h\u1ea1ng: Trong n\u0103m 2014\/15, tr\u01b0\u1eddng \u0111\u01b0\u1ee3c US News & World Report x\u1ebfp h\u1ea1ng th\u1ee9 14 trong danh s\u00e1ch c\u00e1c tr\u01b0\u1eddng c\u00f4ng t\u1ed1t nh\u1ea5t.<\/p>\n

H\u1ecdc b\u1ed5ng<\/a>:<\/strong>\u00a0UOF trao t\u1eb7ng nhi\u1ec1u su\u1ea5t h\u1ecdc b\u1ed5ng kh\u00e1c nhau d\u00e0nh cho sinh vi\u00ean bao g\u1ed3m: h\u1ecdc b\u1ed5ng chuy\u1ec3n ti\u1ebfp t\u1eeb Cao \u0111\u1eb3ng Florida, H\u1ecdc b\u1ed5ng chuy\u1ec3n ti\u1ebfp h\u1ecdc thu\u1eadt t\u1eeb Cao \u0111\u1eb3ng Florida, H\u1ecdc b\u1ed5ng T\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng Florida, H\u1ecdc b\u1ed5ng Lombardi & Stamps, v.v…<\/p>\n

10.\u00a0\u0110\u1ea1i h\u1ecdc Boston<\/strong><\/p>\n

\u0110\u1ea1i h\u1ecdc Boston l\u00e0 tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc danh ti\u1ebfng b\u1eadc nh\u1ea5t t\u1ea1i M\u1ef9. Tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh \u1edf t\u1ea5t c\u1ea3 c\u00e1c b\u1eadc h\u1ecdc t\u1eeb C\u1eed nh\u00e2n t\u1edbi Ti\u1ebfn s\u1ef9. Khoa Qu\u1ea3ng c\u00e1o-marketing t\u1ea1i tr\u01b0\u1eddng s\u1ebd cung c\u1ea5p cho sinh vi\u00ean ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 ng\u00e0nh th\u00f4ng qua c\u1ea3 ki\u1ebfn th\u1ee9c l\u1eabn th\u1ef1c h\u00e0nh. T\u1eeb \u0111\u00f3, sinh vi\u00ean c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u1ea7y \u0111\u1ee7 v\u00e0 to\u00e0n di\u1ec7n nh\u1ea5t. \u00a0H\u01a1n n\u1eefa, sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp g\u1eb7p g\u1ee1 c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng.<\/p>\n

H\u1ecdc b\u1ed5ng<\/a>:<\/strong>\u00a0\u0110\u1ea1i h\u1ecdc Boston chi\u00a0t\u1ed5ng c\u1ed9ng 12,5 tri\u1ec7u \u0111\u00f4-la M\u1ef9 cho c\u00e1c su\u1ea5t h\u1ecdc b\u1ed5ng d\u1ef1a tr\u00ean th\u00e0nh t\u00edch h\u1ecdc t\u1eadp d\u00e0nh cho c\u00e1c sinh vi\u00ean n\u0103m th\u1ee9 nh\u1ea5t m\u1edbi nh\u1eadp h\u1ecdc. M\u1ed9t v\u00e0i h\u1ecdc b\u1ed5ng c\u1ee7a tr\u01b0\u1eddng c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: H\u1ecdc b\u1ed5ng \u1ee6y th\u00e1c, H\u1ecdc b\u1ed5ng Trustee, h\u1ecdc b\u1ed5ng Presidential v\u00e0 h\u1ecdc b\u1ed5ng Athletic (d\u00e0nh cho c\u00e1c sinh vi\u00ean c\u00f3 th\u00e0nh t\u00edch th\u1ec3 thao xu\u1ea5t s\u1eafc) c\u00f9ng nhi\u1ec1u su\u1ea5t h\u1ecdc b\u1ed5ng kh\u00e1c. Ngo\u00e0i ra tr\u01b0\u1eddng c\u0169ng c\u1ea5p h\u1ecdc b\u1ed5ng d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp \u0111\u1ea7u v\u00e0o d\u00e0nh cho c\u00e1c sinh vi\u00ean c\u00f3 nhu c\u1ea7u tr\u1ee3 c\u1ea5p t\u00e0i ch\u00ednh.<\/p>\n","protected":false},"excerpt":{"rendered":"

Qu\u1ea3ng c\u00e1o \u0111\u00e3 v\u00e0 \u0111ang c\u00f3 nh\u1eefng \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 t\u1edbi c\u00e1c k\u00eanh qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ch\u00ednh nh\u01b0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0\u00a0\u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng. C\u1ea3 hai h\u00ecnh th\u1ee9c tr\u00ean ch\u1ee7 y\u1ebfu nh\u1eb1m \u0111em t\u1edbi cho c\u00f4ng ch\u00fang s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. \u00a0C\u1ea3 hai ng\u00e0nh qu\u1ea3ng c\u00e1o v\u00e0 marketing \u0111\u1ec1u […]<\/p>\n","protected":false},"author":11725,"featured_media":15544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1760],"tags":[],"_links":{"self":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/15251"}],"collection":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/users\/11725"}],"replies":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/comments?post=15251"}],"version-history":[{"count":5,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/15251\/revisions"}],"predecessor-version":[{"id":33769,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/posts\/15251\/revisions\/33769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/media\/15544"}],"wp:attachment":[{"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/media?parent=15251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/categories?post=15251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scholarshipplanet.info\/vi\/wp-json\/wp\/v2\/tags?post=15251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}